# mugsypr.com ## Posts - [Happy Monday...No Wait...Tuesday!](https://mugsypr.com/happy-monday-no-wait-tuesday/): Now that the Labor Day weekend is over, it’s back to work and no more days off until Thanksgiving (insert sad face). Who doesn’t love a 3-day weekend. I sure do, but it always messes with my normal routine. While today feels like a typical Monday, it’s really Tuesday! And even though my long weekend was great, I feel like I’m already behind this week. Luckily, that’s not the case, but that’s always how I feel. I myself prefer when the long weekend includes Friday as the day off instead of Monday. That way I can prepare my schedule for a 4 day work week more […] - [The Fab Five: Summer Holiday Travel to Google Redesigned](https://mugsypr.com/the-fab-five-summer-holiday-travel-to-google-redesigned/): Happy Thursday all! Here are my fab five of the week:   1. Labor Day Holiday: Who doesn’t love a Monday off from work (especially when it’s not due to a possible hurricane or tropical storm). Are you planning a weekend getaway with your day off? If so, check out these 11 Labor Day locations.   2. New Google Logo: Have you noticed that the Google logo changed this week? Apparently not everyone is happy about it…not everyone likes change. 9,500 comments were left on the Google blog as well as tons of social media posts. What do you think about it?   […] - [Top Five of the Week: From Bad Ass Baddie to Broken Hearts and more](https://mugsypr.com/top-five-of-the-week-from-badass-baddie-to-broken-hearts-and-more/): 1. “I just do my thing”. When it comes to life goals, this is mine. An authentic and genuine existence where “I just do my thing” like Baddie Winkle, the 87 year old bad ass who is tearing up Instagram and just landed a modeling campaign with raver clothes line Dimepiece. 2. I’m Angry At A Puppet. I never thought I could be mad at a puppet, but Kermit the Frog broke my heart this week when he announced he has been seeing a new pig named Denise. So soon after Miss Piggy?! Truthfully, I understand this whole marketing gimmick, but […] - [No WiFi Woes](https://mugsypr.com/no-wifi-woes/): For the last week, Mugsy PR has been having WiFi problems. We even went as far as to switch from AT&T to Comcast to see if it helped the situation. Finally over the weekend, things seemed back to normal…and then Monday hit. We went to a conference where we were ensured there would be WiFi. Want to guess what happened next? No WiFi at all in the entire conference center! We were now stuck and disconnected, and our mobile phone hot spots weren’t working. Yep, way to go AT&T. So what to do if you want to stay productive while you’re […] - [Social Media Sensitivity](https://mugsypr.com/social-media-sensitivity/): Over the last two and a half years, we have had several moments where we needed to reflect upon what to post on social media based on the sensitivity of a current event or even a personal issue. Sometimes it is a matter of what to share or not to share (the death of a pet or an illness in our family) and sometimes it is how to share it (a perfect example was how to honor the two reporters who were killed in Roanoke on air this week). We have also had our share of clients that covered delicate topics […] - [Fab Five of the Week: From Smelly Cats to Bears in Pools](https://mugsypr.com/fab-five-of-the-week-smelly-cats-to-bears-in-pools/): Check out some of my favorite (and least favorite) things going on this week!   1. Smelly Cat is Back! If you don’t know me that well, you don’t know that I’m a HUGE Friends fan. Who doesn’t love when Phoebe Buffay sings the ever-popular song of “Smelly Cat.” Almost all of my favorite episodes of Friends include something about that song! Recently, Taylor Swift teamed up with Pheobe (Lisa Kudrow) and sang the song together. Talk about the best thing ever!   2. The Imminence of Erika: Yes…Mugsy PR is based in South Florida. And yes…we have a TON of experience with hurricanes. However, we haven’t experienced […] - [Mugsy in Mourning](https://mugsypr.com/mugsy-in-mourning/): Today has been a tough day for everyone. Whether you start your day by listening to your favorite local radio show, watching national news or checking your social media pages, we were all deeply saddened after learning of two young WBDJ-TV  journalists in Virginia who were killed during their live morning broadcast. Emily and I immediately called each other this morning before starting work once we heard the news. We couldn’t believe it and immediately felt for their news team family – especially the anchor that watched and then had to address their community and viewers after they had all seen the live footage. We were […] - [To Do: Find the Best To Do List Organizers](https://mugsypr.com/to-do-find-the-best-to-do-list-organizers/): At least ten times a day, twice a night and possibly once during a long shower, I update my to-do lists. And that is the bare minimum. If you’re anything like me, you may also have post-it notes (irl or on your laptop), a digital list in your phone notepad, something like Evernote or other apps to keep you organized…and you’re still trying to find the best way. Through lots of trial and error I have a pretty good system, and below are a few of my favorite organizational tool, but I’d love to hear yours too! Any tricks to keep […] - [High Flying to Crazy Sleep: Top Five of the Day](https://mugsypr.com/high-flying-to-crazy-sleep-top-five-of-the-day/): It has been a long Monday and a busy day. We needed a brain break, so instead of hard hitting, real news – here is my gift to you – everything I am distracting the Mugsy office with today. 1. Getting High. Forget flying IN a plane, now you can walk on top of an airplane in flight with the Breitling wing-walking team in England. 2. We know Leia owns a bikini…Awesome artist renditions of Star Wars characters on vacation.  3. Feel the Beat. Male dancer killed it at the Miami Heat auditions this weekend! 4. Hello Boobies. NY is going topless […] - [Work Smarter, Not Harder](https://mugsypr.com/work-smarter-not-harder/): Happy Friday all! To help you make it to your fun weekend, we have tips to help you work smarter instead of harder. 1. Set a Timer: Have a ton of different tasks to get done in a day? Set a timer for increments of 30 minutes and hit each task hard. Make it a contest with yourself to see how many of those tasks you can get done! 2. Keep Positive: If you have emails, reviews or work with positive feedback, keep them! Whenever you’re feeling particularly down in the dumps at your job, peruse through all those files and give yourself […] - [You Have the Right To Remain Silent....But First....](https://mugsypr.com/you-have-the-right-to-remain-silent-but-first/): “Let me take a selfie.” The word selfie didn’t exists a few years ago, but now it is in our day-to-day vocabulary, our pop culture lexicon and now, even in legal books. A Tennessee man is being held in a  Chattanooga jail as a “fugitive from NY” after climbing the Brooklyn Bridge and taking a selfie, posting the pic on Instagram. This is becoming a new trend, with people using selfie sticks and other accessories to get the most daring shots. From selfies during the Bull Run in Spain to Lake Tahoe bear selfies and more, the selfie craze is going […] - [The Fab Five of the Week: Traveling Trolleys and Fall TV](https://mugsypr.com/the-fab-five-of-the-week-traveling-trolleys-and-fall-tv/): It’s been busy for Mugsy PR these last few weeks and it’s about to get a lot busier and we’re excited about it! So before I continue my day, I want to take a break and share my Fab Five for this week!   1. First Day of School Fun: With Palm Beach County schools having started this week and Broward County starting next week, families are ready for a new year! Not only do I love back to school (and all the office supply sales), I love reminiscing about all the picture days when I went to school. Check out these 12 things everyone […] - [Working Out West](https://mugsypr.com/working-out-west/): I’m a native Floridian. Hence…I am an East Coast girl. Whenever I’m driving around (and not using my Google maps), I always know what direction I’m headed based on the location of the ocean. The ocean is always on the East to me! This week I’m out West and I’m all turned around! I don’t know which way is up and my body is still on East Coast time. Even though I’m a little discombobulated, there is a lot to like about being out West.   For instance: 1. I’m on vacation in Vegas! 2. I’m 3 hours behind everyone on the east coasts […] - [Atlanta here we come!](https://mugsypr.com/atlanta-here-we-come/): Very excited to announce that we have been asked to speak on social media’s impact on public relations at the 2015 PR Related PR Summit on October 10th. So many of our client events take us to the west coast and we are excited to be hitting GA again. We haven’t been back in a couple of years! Comment below if you’ll be at the Summit – we would love to meet you! And let me know if you need a coffee recommendation. We found a place that was so good I have been thinking of it since the last time we were there!   […] - [When Life Gets Enchanted](https://mugsypr.com/when-life-gets-enchanted/): Last night Enchanted was on the Disney Channel. If you haven’t seen this movie, I actually recommend it. As a child or an adult, it is pretty darn cute. The main premise is about an animated Disney-like Princess who is searching for her heart’s desire and gets pushed into a vortex that sends her to NYC as a real human being. Watching it I thought about how many times myself and others have felt like that. To be searching for your heart’s desire (success, stability, love, etc) and you find yourself in a confusing vortex, unlike anything you’ve known before. It is […] - [It's That Time of Year...Back to School Time!](https://mugsypr.com/its-that-time-of-year-back-to-school-time/): Tis’ the season for school to get back started and the world is a-buzz! From shopping for school supplies and uniforms to school open houses and teacher meet-and-greets, the first day of school will be here before you know it (if it hasn’t started already like some schools have today).   I personally love back to school time and I don’t even have kids! Last week I stocked up on sales and BOGO’s at Publix, checked out office supplies at Office Depot and did a little revamping of my wardrobe since tax free week started last Friday. It’s one of my favorite […] - [The Ultimate in Work/Life Balance](https://mugsypr.com/the-ultimate-in-worklife-balance/): We all have to do it – balance our work life and our home/social life. For me, the last few weeks have been a test in my ability to balance If you follow me on Periscope or Twitter, you’ve no doubt seen the updates I’ve posted about my kitchen renovation. Here’s the kicker…we did it ourselves! The clearing out of ALL kitchen appliances and dishes, the demolition, the putting up of new cabinets and the painting…it was all the hubbs and I with the help of my dad acting as the foreman. We did have a few surprises along the way – like […] - [What the What?! The Top Five of the Week](https://mugsypr.com/what-the-what-the-top-five-of-the-week/): What a sad, weird week it has been and it is only Wednesday. We started the week with the sad news about Hitchbot, the hitchhiking robot who was destroyed two weeks into his US trek and ended today with a discussion about Miss Piggy and Kermit the Frog’s break-up after 40 years (marketing ploy for the new show?), so below are some of the stories that made us smile so far this week, because goodness knows we needed it! 1. IS ManKind? Airbnb hired a new Global Marketing Director and came out with the amazing “Is ManKind?” campaign. Though it was […] - [Rain, Rain...Everyday](https://mugsypr.com/rain-rain-everyday/): There’s nothing better than summer in South Florida. The heat takes you to the beach, the sales into the stores…and the rain…well…every afternoon. Each day starts out sunny and bright and then like clock work every afternoon, the clouds roll in, the thunder booms and the pouring down rain starts.   Mugsy PR is always prepared for rainy days in South Florida and we’re used to it! We have everything we need to head to an afternoon meeting or event – waterproof sleeves for our computers, protective cases for our phones and bigger than life umbrellas in the trunks of our cars!   […] - [3 Ways To Kick Your Own Butt Into Gear](https://mugsypr.com/3-ways-to-kick-your-own-butt-into-gear/): When you work in an office and you don’t feel good, you call in sick and get to take a day off. When you own the company and you wake up with the flu, you go to work anyways. Sure, your office may be the sofa and your suit might be pajamas, but it doesn’t make working when sick any easier. What do you do when you have no motivation, but still need to get work done? Here are the top three Mugsy PR tips (and one personal recipe) to kick your own butt into gear when you feel too sick […] - [The Multiple Email Marketing Platforms](https://mugsypr.com/the-multiple-email-marketing-platforms/): We all know that email marketing is an important part of a marketing and branding campaign. In fact, according to the Direct Marketing Association, “Email marketing yields an average 4,300% return on investment for businesses in the United States.” Another astounding statistic about email marketing from ExactTarget – “70% of people say they always open emails from their favorite companies.” If you’re not taking part in direct email, you’re missing out on a huge opportunity when it comes to your marketing campaign. The best part is that you now have multiple choices when it comes to finding the perfect email platform for your […] - [Changes for Google...Mainly Google+](https://mugsypr.com/changes-for-google-mainly-google/): It’s official…You’ll no longer need a Google+ account to use YouTube or any other Google sites.   What does it mean? You no longer have to have one identity across Google to use all of it’s services (i.e. YouTube, etc.). Unfortunately for Google, it means one of their ultimate goals has failed.   If you’re asking for my “personal” opinion…I like being logged into my Google (GMail) account and having access to my Chrome bookmarks bar from whatever computer, YouTube and GChat all in one. From a “business” perspective, I definitely thinks this makes sense.   Since Mugsy PR specializes in publicity and social […] - [The Business of Re-Branding](https://mugsypr.com/the-business-of-re-branding/): I love our Mugsy brand, but I also know that one day we may have to refresh it and re-brand. That is a scary thought – whether you are a small boutique agency like ours, or an International corporation. If done correctly, you can open your brand to new eyes and reinvigorate your company, while keeping your current fan base happy. Haters gonna hate, and if done incorrectly, a re-branding can alienate your audience, turn new fans away, and watch your ROI go down the drain. There is no one way to do it right, but there are ways to make sure […] - [Top Five: A New Earth, A New Shoe, A New Tree - and a lot of Tequila](https://mugsypr.com/top-five-a-new-earth-a-new-shoe-a-new-tree-and-a-lot-of-tequila/): Wow this has been a hell of a week. From a tragic movie theater shooting in Lafayette to leprosy infected armadillos in Florida, the Mugsy minds have been buzzing. Where to even begin today? Below are just five of the many, many things we have been chatting about. Don’t forget to comment below and tell us what is on YOUR mind too! 1. I Shall Call It Earth 2. A new planet similar to Earth was found by NASA in the Milky Way. They think it could be a habitable “cousin planet” to Earth. Let the space travel begin! 2. New All-Stars. After 98 […] - [The Power of Periscope: How Do You Use It?](https://mugsypr.com/the-power-of-periscope-how-do-you-use-it/): Periscope has been around since March, yet many social media enthusiasts are just recently playing around with it and testing it – both personally and for their clients.   If you’re new to Periscope, it’s a Twitter-based video streaming platform. You can watch everything from your friend’s live-streaming roadtrip from Miami up to New York or even live streaming a conference – like Florida Social Con for instance!   Personally, I have just started using it to document my kitchen redesign – that we’re doing ourselves with the help of my experienced father. HOWEVER, I see a ton of possibilities to build […] - [Social Media Smackdown Success!](https://mugsypr.com/social-media-smackdown-success/): This past weekend was Florida Social Con and the Mugsy team presented the First Ever Social Media Smackdown Obstacle Course. We want to say a HUGE thank you to everyone who participated. At the end of the day, after 7 hours of game play, we garnered 2,225,418 impressions for the #MugsyMayhem hashtag! What a spectacular success! Check out the awesome pics from the game below! [slideshow_deploy id=’613′] Thank you to Karla Campos for letting us create some mayhem at the event and to all of our sponsors who donated prizes in support of Mugsy: High Noon Beach Resort, Gigi’s Music Cafe, […] - [Get Ready for the Social Media Smackdown at Florida Social Con - July 18th, 2015](https://mugsypr.com/get-ready-for-the-social-media-smackdown-at-florida-social-con-july-18th-2015/): Are you ready?! We are! Mugsy PR’s  Social Media Smackdown – a Social Media Obstacle course is tomorrow at Florida Social Con! If you will be attending the con tomorrow, be sure to register for our social media contest. Mugsy PR will be giving prizes out at the end of the day – some valued at over $250! Learn more about our Social Media Smackdown on Blog Website and be sure to Register too! Be sure to read the Smackdown Rules also!   - [Top Five of the Week: Lots of Pop](https://mugsypr.com/top-five-of-the-week-lots-of-pop/): Maybe because we have been working on PR for a new film, but I am all about pop culture news this week. So, in honor, here are the top pop stories on my mind today. 1. And the winner is…Emmy Nominations are in! Game of Thrones, Grace & Frankie, Orange is the New Black – Did you favorites make the list? Who are you hoping will take home a trophy? 2. #TrumpYourCat. Do you have a cat? Have you Trumped your cat yet? Gotta love the Internet. Trump deserves it, and this is just darn funny. It makes me laugh. Hard. […] - [It's Here...#PrimeDay is Here!](https://mugsypr.com/its-here-primeday-is-here/): It’s official…it’s been talked about for awhile and today is the day. Amazon Prime day (#PrimeDay) has arrived to celebrate their 20th anniversary. Some major retailers are trying to compete (like Wal-Mart) and may be succeeding more than Amazon.com. My question to you: have you treated this like Black Friday or Cyber Monday? Some are happy and some…well…not so much. Take a look at what we’ve found online. Have you taken a look at the deals and tried to buy anything? Tell us about your experience!         - [Do You Doodle?](https://mugsypr.com/do-you-doodle/): I doodle a lot. Every notepad, scrap paper, random envelope, and pretty much any other sketch-able surface in the office is covered with little drawings. I even have tattoos that look like they are drawn on. I think my best with a pen in my hand and today Chronicle Books put out an awesome infographic that shows I’m not the only one! Do you doodle?   Need some inspiration? Chronicle Books has suggestions on more things to doodle on their website! - [The Best of the Miss USA Pageant](https://mugsypr.com/the-best-of-the-worst-of-the-miss-usa-pageant/): I’m not gonna lie…I didn’t watch the pageant last night. However, it’s hard to miss the media stories and social media trends that have erupted since the start of the pageant last night to even late this afternoon! In true Miss USA fashion (pun intended), there were unique evening gowns and swimsuits as well as epic fails when it came to interview answers and walking. And of course, the elephant not in the room…Donald Trump. Take a look at my two favorite moments I’ve seen on social media and news sites today. What was your favorite moment? Miss Rhode Island’s Interview Question on Being Politically […] - [It's My Birthday!](https://mugsypr.com/its-my-birthday/): Well….almost. Tomorrow I will be 35 and I am in a celebratory mood. So today you shall be subjected to all of my birthday giddiness in the form of humorous cards and birthday memes. Enjoy the slideshow below and then comment with your favorite birthday pic! [slideshow_deploy id=’526′] - [The Fab Five: Mugsy on the Move and Uber Out](https://mugsypr.com/the-fab-five-mugsy-on-the-move-and-uber-out/): Happy Thirsty Thursday everyone! It’s been a great week with a lot of interesting things going on. Check out my fab five picks of the week. 1. Mugsy PR’s emily on HITS 97.3: Our very own Emily Taffel will be on 97.3 Sunday morning talking about the recent venue partnership of the Association of Women in Communications South Florida (AWCSFL) with the Wyndham Boca Raton. Emily is the communications executive on the board of the AWCSFL. Be sure to tune in! 2. Facts You May Not Know About Back to the Future: I absolutely LOVE this! Can you believe some of these? I always wondered why […] - [Top Five: Robots, Revamps and Cuban Pete](https://mugsypr.com/top-five-robots-revamps-and-cuban-pete/): Hello Muggers! We are having quite the week here at Mugsy. Busier than expected and heading into a birthday weekend so I will keep this short and sweet today. Here are my top five stories in the news this week. Not the most important news – but the stuff that has tickled MY fancy. How about yours? 1. Facebook Feminism. Did you ever notice that the old icon to denote friend requests on Facebook was a silhouette of a man, in front of a woman, with the woman set back behind him? I didn’t either, but apparently others did and things […] - [Did You Reddit?](https://mugsypr.com/did-you-reddit/): Well…Reddit has officially apologized saying “we screwed up.” Ellen Pao, the interim CEO of the massive social site made an apology to the site’s community yesterday. The Reddit site reacted to the firing of AskMeAnything coordinator (Victoria Taylor) and the shuttering of the whole subreddit. Read more of this story on What’s Trending   - [Mugshot! In the News: The Today Show](https://mugsypr.com/mugshot-in-the-news-the-today-show/): One of the best parts of Public Relations is getting clients national media hits (Mugshots!), and there is nothing like a Today Show mention on a Monday morning to start your week off right! Big thanks to Aly Walansky and Today Show for including Mugsy client Nelson Bray of Indigo Bliss Hairapy in their article on summer hair! 6 Wet Hair Tricks to Take You From the Pool to the Party There’s nothing more relaxing than a day on the beach or at the pool — but it’s the exact opposite for your hairdo. Between the chlorine, salt water and harsh sun, […] - [The Fab Five: The 4th of July to an Instagram Duel between The Rock and Kevin Hart](https://mugsypr.com/the-fab-five-the-4th-of-july-to-an-instagram-duel-between-the-rock-and-kevin-hart/): It’s an exciting weekend and there are tons of things to talk about with you! Here’s what’s on my mind for today’s Fab Five. 1. July 4th Festivities: I love 4th of July…it’s one of my favorite holidays of the year. It’s in the summer and all about celebrating the Independence of the United States with friends, family, barbecues and fireworks. You can always find me at the beach for the 4th of July. Where is your favorite place to celebrate the 4th? 2. The Rock vs. Kevin Hart: Who doesn’t love these two actors/comedians/celebrities. In the middle of taping their new movie in […] - [Top Five of the Week: Getting the Giggles with Mugsy](https://mugsypr.com/top-five-of-the-week-getting-the-giggles-with-mugsy/): We have been BUSY this week. Like super human, how-the-heck-are-we-getting-this-all-done, busy. So in between the crazy, well…we needed a little crazy. Here are the top five news stories that made me laugh out loud this week. 1. Cookie Monster is Sad. If you have an iPhone, the likelihood is that at some point this week, you have asked Siri “What is zero divided by zero”. If you haven’t heard Siri’s hilarious response, I won’t spoil it, but I will tell you it involves Cookie Monster and friends. I have an Android but I have asked several friends to do it so I could get […] - [Spotlight On...](https://mugsypr.com/478-2/): I am a proud partner today!  I was so excited to open up one of my favorite local blogs, The Tropical Sun, and see such an incredible piece on Mugsy and my ‘Partner in PR’, Sarah Caro for their #SmallBiz Spotlight. Below is just a snippet, but you can read the entire piece here.   The Tropical Sun recently sat down with Sarah Caro, Co-owner and Vice President of Mugsy PR (and a Boca Raton resident) to learn a little more about social media marketing, brand reputation management, and of course, public relations. We asked Sarah to share five fun and […] - [The Power of the Playlist](https://mugsypr.com/the-power-of-the-playlist/): If you know Mugsy PR, you know that Emily is all about Spotify and I’m all about Pandora. It’s true that they’re both great when you’re having a get-together or getting ready for a concert by a certain artist. We also use our playlists during work! I myself have over 20 different playlists and every one of them is for a specific purpose when I’m working. Here are some of my favorite playlists and when I play them while working: Driving to a Meeting: It’s all about my comedy playlists. Everything from D.L. Hughley, John Pinette, Jim Gaffigan, Kevin Hart and Brian […] - [Turn Your Social Media Friends Into Brand Besties](https://mugsypr.com/turn-your-social-media-friends-into-brand-besties/): Yesterday, Emily and I had the pleasure of speaking at Social Media Day South Florida (#SMDaySFL) in Fort Lauderdale. The best part of the conference were all the amazing people who supported us in attending our presentation. We want to thank all of you for your support…and your great questions at the end! To show our thanks, we have uploaded our presentation to SlideShare for anyone who would like it. If you were unable to attend the event, feel free to check out what we spoke about yesterday at the 5th anniversary of Social Media Day South Florida! - [The Fab Five of the Week: From the Watcher to Wars](https://mugsypr.com/the-fab-five-of-the-week/): Oh how I’ve missed thee…let me count the ways! As Emily mentioned earlier this week, our blog was down for a few days and we felt LOST! But we’re back and ready to share – especially since there’s so much to talk about.   1. NJ Family Home has a Watcher: This story shook the staff of Mugsy to it’s very core. I am not a fan of scary/horror films, but Emily is and this even shook her up. A family bought a mansion in New Jersey and then began to receive letters from someone named “The Watcher.” Luckily, the family never moved […] - [Reminiscing on Today's Throwback Thursday](https://mugsypr.com/reminiscing-on-todays-throwback-thursday/): Emily and I have been working hard this week on client work, new projects and (of course) our presentation for this weekend’s Social Media Day South Florida event in Fort Lauderdale. Between all of this, I had took time to look at all the times we’ve had together. Enjoy! [slideshow_deploy id=’440′]   - [Top Five Topics of the Week](https://mugsypr.com/top-five-topics-of-the-week/): I’m sure I am stating the obvious for our regular readers, but the Mugsy blog was down for a couple of days. My, oh, my did that free up some time in the Mugsy office…and fill up some space in my brain. There have been a lot of ‘Top Five’ topics we haven’t been able to talk about just piling up in there! There was everything from cute science discoveries to shootings, deaths of celebrities and confederate flag controversy to adorable babies in x-ray machines and more. Some of my personal moments are below, but those are five of millions, so I know […] - [Getting Ready for Social Media Day South Florida!](https://mugsypr.com/getting-ready-for-social-media-day-south-florida/): Here at Mugsy PR, we’re getting ready for one of the social media events of the season in South Florida – Social Media Day South Florida (#SMDAYSFL). Emily and I will be speaking about the importance of turning Social Media Friends into Brand Besties! This year’s event promises to be a great one with renowned speakers from exciting companies like Ford and Lincoln Motor Company, Florida International University, Social Media Sass and 10 Golden Rules …of course in addition to Mugsy PR! Find the schedule for #SMDAYSFL on their website to learn more about the speakers that will presenting. If you […] - [We Love a Manic Monday](https://mugsypr.com/we-love-a-manic-monday/): It’s a busy Monday for Mugsy PR and we LOVE it! If you’re one of those people that can’t don’t look forward to your Mondays, we’ve put together a few of our favorite Monday memes, videos and quotes to make you smile. We hope you enjoy!                                 - [Mugsy PR's Top Ten of the Week](https://mugsypr.com/mugsy-prs-top-ten-of-the-week/): It’s been a fun and busy week for Emily and I and we’re so excited to share it with you! You know we usually share our fave/fab 5’s with you….however, today we decided to share our top 10’s with you – 5 from each of us. Get ready to jump into the minds of Mugsy! Sarah’s Picks 1. How Do I Love Thee…Let’s Dodge the Drone: Ask anyone…I love drones and the work they do. For example, see the drone video that was done by Sky Copter Media a commercial spot done for Mugsy client, the Boca Raton Historical Society & Museum. He captured the community of Boca […] - [Are You A Yuccie?](https://mugsypr.com/are-you-a-yuccie/): In high school I never quite fit into one group. I was the hippie goth girl who did drama club, prom and homecoming committee, the school newspaper and yearbook committees and even volleyball for a year. Since I had friends in every group, I managed to defy the labels. You would think after high school you could escape the idea of being labeled based on your clothes, your musical choices, or even your drink choices, but alas, the world has created the concept of Yuppies, Metrosexuals, Lumbersexuals, and hipsters. Labels still exist. And what is worse – I think they have found the […] - [May I Have Your Attention Please?](https://mugsypr.com/may-i-have-your-attention-please/): In the age of social media, the Internet and the availability of Google search easily on your phone, it’s hard to have a conversation with your friends over coffee, lunch or even a social event! Don’t get me wrong…I love being able to share photos of my family with friends when we’re out and answer questions we’re debating at the tap of my phone, but sometimes enough is enough! While we work in PR, social media and digital marketing, we are always aware of the “digital diplomacy” when out with clients, friends and family. Yes it’s true….we are constantly monitoring our clients’ social media […] - [World Pet Memorial Day - The "Tail" of Chloe](https://mugsypr.com/world-pet-memorial-day-the-tail-of-chloe/): We got a little off topic today at Mugsy PR today remembering a dear pet that both Emily and I shared – Chloe. When we saw that today was World Pet Memorial Day how could we not? She was a great dog that we both had the pleasure of taking care of.   Emily and I are both animal lovers. At this moment, I have a dog (Jack) and a cat (Gucci). Emily has a dog (Rex) and a bearded dragon (Mozie). However, we’ve both had other pets in the past and help take care of friends’ pets whenever we can. In […] - [Lights, Camera, Cocktails, Action. #MugsyOnTheMove](https://mugsypr.com/lights-camera-cocktails-action-mugsyonthemove/): Florida Social Con is coming on July 18, 2015, and today I had a chance to join the founder of Social Con, Karla Campos, for a unique interview for South Florida Sun-Sentinel‘s “Rod with a Twist” vlog. Sarah and I are so excited to present our Social Media Obstacle Course Scavenger Hunt at the Con this year and thrilled to have a chance to talk about it.   Despite my hatred of getting up early, today was a delight. Rod Hagwood and his entire crew are amazing and genuinely smile inducing. Of course, how could you be in a bad mood when […] - [It's Time for the Fab Five: From the Last Day to Donut Day](https://mugsypr.com/its-time-for-the-fab-five-from-the-last-day-to-donut-day/): It’s been a thoroughly interesting week of trending topics with Facebook leading the charge for a lot of them. So let’s get right to it! 1. School’s Out for Summer: For most South Florida schools, this week was the last week of school. If you have friends on Facebook that have kids in school there’s no doubt that your news feed was inundated with adorable pictures of last day of school pictures! My personal favorites were of the adorable pictures of the preschoolers and kindergarteners. 2. NBA Finals: I’ve been watching the NBA playoffs since they started and now the time has finally […] - [Top Five of the Week: From the Sea to the Farm and Smiles in Between](https://mugsypr.com/top-five-of-the-week-from-the-sea-to-the-farm-and-smiles-in-between/): This week has been filled with some wild stories from the inspiring (Caitlyn Jenner) to the horrible (The Duggars), and a saturation of coverage on them all, so I have decided to forgo them all for my top five this week. Instead of focusing on the mainstream, below are the top five random tidbits that have made me happy over the last week. I hope they do the same for you! 1. Under the Sea. I don’t scuba dive, but I can google with the best of them. Now Google Street Views is going where they have never gone before – with added underwater views! See […] - [Happy #WCW! (Women Crush Wednesday)](https://mugsypr.com/happy-wcw-women-crush-wednesday/): As you know…we love a good marketing campaign that encompasses everything from media relations to social media. Many times, the campaigns that really stand out are those with a strategically chosen hashtag – both trending and topical. With that in mind, we constantly search for new and trending hashtags to keep ourselves in-the-know as well as spark new ideas for our clients’ marketing campaigns. When you think of Wednesday in regards to social media and hashtags, for instance, some people immediately think #WineWednesday while others think #HumpDay or #WellnessWednesday. However, one of my new favorites for Wednesday has become #wcw or Woman Crush Wednesday. In honor of […] - [Work Wear for Androgynous Summer Style](https://mugsypr.com/work-wear-for-androgynous-summer-style/): We contemplated doing a post today about Bruce Jenner’s beautiful transformation into Caitlyn Jenner, but there has been plenty of coverage on this story, and so instead, I want to talk about fashion. More specifically, androgynous fashion. Clothing that surpasses gender stereotypes. Androgyny is a term referring to the combination of masculine and feminine characteristics, and this style isn’t news. Celebrities like Diane Keaton, Marlene Dietrich, Emma Watson, Prince, Russell Brand and David Bowie consistently break gender barriers with their clothing. American Outfitters, J. Crew and designers like Calvin Klein and Alexander McQueen have rabid fans of their androgynous and gender bending pieces. What IS news […] - [Video Ads on Websites: Friend or Foe](https://mugsypr.com/video-ads-on-websites-friend-or-foe/): How many sites have video ads? Let us….well no…there are too many to count. Don’t get me wrong…I’m all for YouTube, online news segments and funny cat videos. That being said, I keep my computer on mute most of the work day when I’m doing research, reading the latest news article and looking for interesting content. Video ads will start without me even knowing they’re on the website and then there’s something – or someone – on while I’m working and I lose my concentration and race to try and find the source through all my open internet tabs. Speaking of research, […] - [DRIVEN to Learn More](https://mugsypr.com/driven-to-learn-more/): In the PR and social media world, we sometimes exist in a bubble. Even when we go to conferences and such, we tend to see and network with the same people, see the same panels, and learn the same techniques. Sometimes it helps to look outside your comfort zone. Which is why we have found ourselves at the DRIVEN US Music Conference for the last two days. Mugsy PR has quite a few “entertaining” clients, and as the bands, musicians and performers we rep are getting bigger and better, we need to as well. While we may not have had too […] - [The "Internetest" Post of the Week: Top Five of the Week](https://mugsypr.com/the-internetest-post-of-the-week-top-five-of-the-week/): Caught up on some trending stories this week, and I am so happy I did! What is on my mind today is hilarious and thought provoking, not to mention pretty cool (an accidental underwater iPhone video!). Enjoy! 1) She’s Got the Beat. In the greatest thing to hit the internet this week, someone figured out that Beyonce’s dance moves fit to any song, ever. Literally any song. The videos have been flowing in social media ever since with the hashtag #BeyonceAlwaysOnBeat. It cracks me up and I am blogging about an hour later than I wanted to because of how many […] - [The Fab Five: From Holidays to the Heat](https://mugsypr.com/the-fab-five-from-holidays-to-the-heat/): Even though it’s a short week, it certainly is a busy one! Some of us over here at Mugsy PR (mainly me) still think it’s Tuesday instead of Wednesday since we all had Monday off. Here are some of my fab five of this short week: 1. Memorial Day Holiday Celebrations: While many people think Memorial Day is a time for grilling and hitting the beach, there were other commemorative events taking place throughout the United States to celebrate the brave who gave their lives while fighting in the armed forces. While I was on my way to Wellington to trade vehicles with […] - [To Advertise or Not to Advertise...On Twitter That Is...](https://mugsypr.com/to-advertise-or-not-to-advertise-on-twitter-that-is/): The popular social media platform Twitter posted it’s 1st quarter revenue, which was short of earlier predicted estimates. As a result of the company struggling to attract more users and advertisers, the stock fell 18% – mainly due to the early release of this information. The Good and The Bad While Twitter still works to gain an appropriate piece of the social media advertising pie (of the $145 billion digital ad market, it holds 1% compared to Google’s 31% and Facebook’s 7.9% according to EMarketer) not everyone agrees that they are lacking in advertising services for their customers. According to a […] - [If Your Social Media Isn't Working...You're Boring](https://mugsypr.com/if-your-social-media-isnt-working-youre-boring/): What isn’t working for you? Are you too salesy, verbose or irrelevant on social media? Do you even know? No matter your brand or your client you have to make sure your social media content is…well…engaging. And that’s the key word….engaging. Promotional posts on social media are important for sales, but too many “salesy” posts will just drive your audience away. Keep your promotional posts minimal or mix them up even! Instead of talking about your current special or email list, concentrate on changing it up. Have you updated your website, do you have a live camera on your property, have you recently gotten […] - [Top Five of the Week - From Letterman's Goodbye to Riley Curry's Adorable Hellos](https://mugsypr.com/279-2/): There was a lot to see and read this week! What did I miss in my Top Ten Round-up that is on YOUR mind today? 1. Top Ten Reasons To Miss Dave.  David Letterman signed off for the last time yesterday with his final Late Show. A celebrity packed, tear jerking episode that paid tribute to a legend. Did you watch? What was your favorite part? For me – it was Bill Murray in a cake! 2.  All Publicity is Good Publicity? Curt is a 23 year old musician with a new hat. Not really breaking news, but everyone from Yahoo to well…Mugsy, is […] - [PR Tips From A Five Year Old](https://mugsypr.com/pr-tips-from-a-five-year-old/): I have been doing PR for 16 years. She has been alive for five. And yet she is smarter about PR as a pre-schooler than many professionals. Life lessons may be learned in Kindergarten, but PR lessons are taught on the playground. (For the purposes of this post, and anonymity for a minor, I will call the Little PR Pro “LPP”) 1. Know How To Sell The Story. One day LPP was telling me a story about a toy she wanted, which I was only half listening to. Then she switched to tell me how sad she was that her friend […] - [The Fab Five of the Day: From The Voice Finale to....What?](https://mugsypr.com/the-fab-five-of-the-day/): So much to talk about today and so little time! Even more attention span (as you’ll see in number 5 of my Fab 5 of the week!). From TV finales, trending women topics, old and new headlines, there’s a lot going on this week to talk about.   1. This is The Voice…Finale!: Tonight is the night. If you’re die hard fans of The Voice you probably watched the last four contestants compete last night. And for the first time ever, each contestant was able to sing one of the their three songs as an original piece. Tonight is the finale…will you be tuning […] - [Top 4 Tools for Social Media Management & Measurement](https://mugsypr.com/top-4-tools-for-social-media-management-measurement/): Managing multiple social media clients is something Mugsy PR specializes in on a daily basis. We use tons of different tools to help us make each one of our clients a success on their social media platforms. Here are some of our favorites that we use! 1. SproutSocial: One of my favorite software platforms that can both help you manage and measure multiple social media platforms. One of my favorite aspects is the reporting aspect. Track everything from the number of new likes/followers, best times you get impressions and best times for sharing content. 2. Hootsuite: Scheduling posts, searching for trending topics and sending messages in […] - [A Change Is Gonna Come...](https://mugsypr.com/a-change-is-gonna-come/): Whether we like it or not, things change. People, places, companies – they all evolve. Today, a big change has come. Quietly and a tad bit low key for typical Facebook announcements, but if you work in the world of media – it is huge. Facebook has announced today, an innovation that will change the way we receive media on the social site. Whereas a link from a media outlet, let’s say Sun-Sentinel for example, would take you from Facebook to the Sun-Sentinel website. As of today, many outlets, including BuzzFeed, The New York Times, The Guardian and others, have signed on […] - [The Top 5 Tips to Create the Best Hashtag](https://mugsypr.com/the-top-5-tips-to-create-the-best-hashtag/): What makes a good hashtag? Of course you need the best content, a creative idea and a sprinkle of virality to start and then you’re golden! Read our top tips on creating the best hashtag for a social media campaign: 1. KIS (I wouldn’t dare call anyone stupid!): Keep it simple. The longer the hashtag, the harder it is to keep your audiences attention, the fewer the characters you have to work with on Twitter and the easier it is to get your hashtag to be used. 2. Be Clear: Using abbreviations only makes sense when that abbreviation is well-known. However, […] - [How To Find Your Perfect Summer Internship](https://mugsypr.com/how-to-find-your-perfect-summer-internship/): Lately the Mugsy PR phones have been ringing with calls from college students coming home to South Florida for the summer and looking for summer internships. We already have a great intern, but if you’re looking for summer employment, what I can offer you are are my top five tips to find your perfect internship. 1. Brand Yourself. Once you are in the business world, you will learn how important it is to have a strong personal brand. Set yourself apart when looking for your internship by creating a dynamic brand for yourself now. This can start as simply as being smart […] - [Just Another Manic Monday](https://mugsypr.com/just-another-manic-monday/): Who loves Mondays? If you have a job that you love (like I do) then you don’t have a problem with Mondays….you look forward to them and can’t wait to get started! If you have a job that you don’t love, but need…that’s a different story altogether. I’ve heard so many people talk about dreading the Monday Blues after a great Sunday Funday. So to help everyone out there that didn’t enjoy their Monday, we’ve got a throwback song to make you smile! Enjoy!   - [The Fab Five of the Day: From the Met to Mom](https://mugsypr.com/the-fab-five-of-the-day-from-the-met-to-mom/): It’s been quite a busy week with all kind of fun things and headlines taking center stage! 1. Met Gala 2015: Anyone who is anyone attended the 2015 Met Gala this week in some of the best and worst of fashion. There was a lot of lace, a lot of glitz and, for some reason, a lot of see-through. You can see what everyone was wearing, but we thought Beyonce really went all out. Any other honorable mentions from the gala?     2. The Legendary Ellen Dow: It’s hard to think of a sweeter actress than Ellen Albertini Dow. To me, she is […] - [Why I Pitch Better In My PJs](https://mugsypr.com/why-i-pitch-better-in-my-pjs/): Until it is appropriate to go to the office in my pj’s, you will find me doing most of my media pitching from home. Why? Because I absolutely pitch better in my pajamas. If I were a superhero, my kryptonite would be business clothes. I just don’t function at my optimal level in suits, button downs or other stereotypical office attire. Our only dress code at Mugsy is to be yourself (albeit the most professional version of yourself). You would be more likely to find us at a meeting in dressy shorts and a Portofino shirt (Sarah) or a vintage dress […] - [Can Social Media Help You Lose Weight?](https://mugsypr.com/can-social-media-help-you-lose-weight/): Summer is upon us and that means it’s beach season! And what do we all usually try to do when it comes to squeezing into that itsy-bitsy bikini?….Lose weight. Social media is great for a lot of things like keeping up with the most relevant news stories, seeing what’s trending online, finding funny stories, connecting with old friends and winning free tickets to the best events. But can social media help you lose weight? Some say Facebook and Twitter can. What do you think? Check out these links about weight-loss through social media and let us know what you think? Social Media Sites Can […] - [Without The Rain, There Would Be No Rainbows...](https://mugsypr.com/without-the-rain-there-would-be-no-rainbows/): It has been pouring here in South Florida for the last two days, and though I keep hearing how much everyone hates the rain, it is my favorite type of weather. In the office I prefer to see rain over sunny skies because I know I’m not missing a beautiful day outside. And when I have to go out, I get to use an umbrella, which if you do it right – is just another fashion accessory. An umbrella can be iconic and memorable (think “Singing in the Rain”, “Mary Poppins”, or if you watched “How I Met Your Mother” – […] - [How Do You Watch TV...Cable and/or Internet Streaming?](https://mugsypr.com/how-do-you-watch-tv-cable-andor-internet-streaming/): Times have changed. It’s not a question of your local cable provider compared to a satellite dish. It’s more a question of cable…or streaming video services. I have poled all my friends and family and it’s still a split with half of them giving up on cable services and the other half sticking with it. I can tell you from my own personal experience that I have been without a cable provider for over 4 years. Between Netflix, Hulu, Amazon Prime, iTunes (I’m an Apple fan) and three different HD antennas in the house, we have saved…well…a lot! Everything on Netflix and […] - [The Fab Five of the Day: Super Saturday!](https://mugsypr.com/the-fab-five-of-the-day-super-saturday/): 1. It’s Britney Bitch: She’s always had her ups and downs and recently she had a down. At her latest concert, Britney Spears was working her choreography to a tee and had a slight misstep causing her to sprain her ankle. What do you think was talked about more….the fact that she was down for so long, or the fact that no one went to help her up? 2. 6 Officers Charged in Baltimore: There is nothing good about this story and it keeps getting worse for all involved. The Baltimore State Attorney updated the press yesterday saying they have found probable cause to file […] - [Top Five: Medicine the Mugsy Way](https://mugsypr.com/top-five-medicine-the-mugsy-way/): I have a cold. Not a bad one, but the sniffles. Since I refuse to go to the doctor for a runny nose, I have decided to medicate the Mugsy way – with laughter. Therefore, today I share only those things that have made me laugh and smile this morning. Enjoy! 1. This cracks me up every year without fail. I love May 1st, simply because of this Justin Timberlake / N’Sync meme: 2. My current favorite TB show is Comedy Central’s Broad City, and the new 21/22 Jump Street movies were hysterical, so it was quite exciting to see that […] - [How to Throw an Event People Actually Want to Attend](https://mugsypr.com/how-to-throw-an-event-people-actually-want-to-attend/): How many event invites do you get per month, week or even daily?! Which of those many invitations actually catch your attention? At Mugsy PR, we have a lot of experience promoting events through social media and PR and know how to make an event stand out from the others. See our tips for how you can BYOB (Bring Your Own Branding) when it comes to throwing a must-attend event! https://www.slideshare.net/MugsyPR/byob-bring-your-own-branding - [Life Happens - How You React Makes The Difference](https://mugsypr.com/life-happens-how-you-react-makes-the-difference/): Following the funeral of Freddie Gray, Baltimore erupted into riots last night and into the early morning today, with a State of Emergency being declared and the National Guard called in. Across the country people have been watching the developments unfold, and those of us in PR have been watching with the knowledge that any other national stories we are pitching need to respectfully go on hold today. So what do you do in the wake of a national news story or tragedy when your client has breaking news as well? Here are our top tips: 1. Set Expectations Immediately. Over the last […] - [Work Then Vacation? Or Working Vacation?](https://mugsypr.com/work-then-vacation-or-working-vacation/): Happy Monday from the #MindofMugsy! Today I write to you from Spindrift – a 34′ boat cruiser that is my floating office for the week. While this is an official vacation for me, I just can’t seem to stay away from work for too long. So much so that I made to sure get a HotSpot on steroids in case the Wifi at the marinas I visit don’t work. Luckily…my planning has already paid off! When I’m not helping out with the lines on the bow, navigating the ICW or captaining the boat, I just can’t resist checking my emails and updating my to-do list. […] - [The Fab Five of the Day: From Flo to Fun Friday](https://mugsypr.com/the-fab-five-of-the-day-from-flo-to-fun-friday/): It’s amazing what catches your eye…things that entertain the masses, things that make you think or things that make you smile. Today, I have a little bit of everything. Take a look: 1. CAPTCHA a Quote: I never really payed attention to the websites where I have to confirm I’m “not a robot” when I purchase tickets, sign up for a new subscription somewhere or send an evite. This time, though, it was different…and clever. Talk about a new way to advertise! 2. Cats Still Trending: Who doesn’t love a cute cat…NO ONE! Lovable cat videos and pictures will always be trending and that’s […] - [You Learn Something New Every Day](https://mugsypr.com/you-learn-something-new-every-day/): One of my favorite things about PR is that no two days are alike. This is not the type of job you want if your ideal day consists of sitting at a desk in a cubicle. So, what is a day in PR like? Here is a typical day in the life of Mugsy. 7:00 a.m.: Wake up and check google alerts for overnight client hits and personal social media since all day is spent on client SM 7:30 a.m.: Shower and get ready for the day 8:30 a.m.: Grab a cup of coffee, watch some morning news shows and catch up […] - [Happy Earth Day! #EarthDay](https://mugsypr.com/happy-earth-day-earthday/): Mugsy PR loves all holidays that include everything from national and religious holidays to the obscure that most people don’t know about…i.e. Get Organized Month (January), Grilled Cheese Sandwich Day (April 12th) and Gorgeous Grandma Day (June 23rd). One of our personal favorites includes Earth Day! I myself (SCaro) try to do something different every year on this day and then make it a regular habit for the health of our environment.   Three years ago: I applied for my very first recycling bins. Two years ago: I ran a local 10k race that supported sea turtle conservation in my community. Even if I don’t run every […] - [Top Five: Our Brains Runneth Over](https://mugsypr.com/104-2/): It is only Tuesday and already our brains runneth over with all the stuff we have looked up in only the last two days. Here are five of my faves: 1. The Best of the Worst.  They aren’t lying. These are absolutely 4 of the worst PR ideas ever. 2. Feeling Lucky? Not as lucky as NYC is… A quadruple rainbow was seen in New York today. How cool is that?! I don’t have much more to say about it beyond that, but that is a whole lot of luck shining down on NYC! 3. Express Yourself – Bully Free  “We believe that […] - [What's So Special About April 20th?](https://mugsypr.com/whats-so-special-about-april-20th/): Just like tax day last week, there seem to be a lot of discounts, coupons and deals today. But why?…What’s so special about April 20th? Whether we know or not, why not take advantage of these many savings today! In case you haven’t seen any listed in your local newspaper’s daily deals or your daily newsfeed in your email or social media alerts, we’ve got a list of some of our favorites below: 1. Breakfast, Brunch or Brinner: Today only our favorite fast-food breakfast joint will be serving breakfast all day long. So if you didn’t have time to pick up your usual […] - [Working for the Weekend](https://mugsypr.com/working-for-the-weekend/): It is Friday. I was asked to go out with friends tonight. We have a client event, so I declined, and was called out for working too much. I let it go, but it continued to bother me, and here is why. I can’t understand…What is wrong with loving to work? We have a great work-life balance here at Mugsy. I see my friends and family often, I live for Netflix marathon weekends (next up – House of Cards), and I even take a vacation every once in a while, but while doing all of that, my brain is still plotting publicity stunts […] - [The Business of Throwback Thursday #TBT](https://mugsypr.com/the-business-of-throwback-thursday-tbt/): Do you remember the first time you saw a #ThrowbackThursday post, picture or mention? Two words with alliteration and a hashtag put in front. The rest is history….really! So many memes and even apps like Timehop to keep the trend more than a trend. How often do you post Throwback Thursday pictures to your social media? Do you have an app for that? I hope you enjoy some of my favorite #ThrowbackThursday images! - [Two Years Of Mugsy Madness: Happy Anniversary, Sarah!](https://mugsypr.com/two-years-of-mugsy-madness-happy-anniversary-sarah/): The first time I met Sarah (Co-Owner and VP of Mugsy PR) was in 2005 when she started work at Haber & Quinn, the very first PR firm I worked for. The first time we ate lunch together, I laughed so hard I spit soda all over her. It was friendship at first spit. After many years of working together and not killing each other after four days straight of 4 a.m. early morning t.v. shoots on 3 hours of sleep, I knew this was the type of partnership you don’t find often. Though we went our separate ways, we stayed in […] - [The Fab 5 of the Day: From Cute Koalas to the NBA Playoffs](https://mugsypr.com/the-fab-5-of-the-day-from-cute-koalas-to-the-nba-playoffs/): With so many options of funny videos, cute animals and breaking news stories coming across my computer, I’ve found my top five favorites through all the rest. Which one of my top 5 is your favorite? 1. The Super-Family Feud Check out the entire cast of the Avengers on Jimmy Kimmel Live for a good laugh! 2. Kool as a Koala  The cuter the animal, the more popular it is online (and the more I like it!). It also doesn’t hurt that these koalas have such sophisticated taste that they only fly first class. Read more about the various amenities these cuties will have […] - [The Lovely, Gorgeous, Intelligence Of It All...](https://mugsypr.com/hello-world-2/): We talk a lot at Mugsy. Pitching, networking, sharing news, funny videos, adorable hedgehog birthday parties and a whole lot of randomness on a day-to-day basis. We finally decided, why keep it to ourselves? We want to share all of the madness with you lovely, gorgeous, intelligent people. And we know you have lovely, gorgeous, intelligent opinions that we want to hear as well! So please comment, share your own favorite links and tell us what you think. Welcome to the Mind of Mugsy 1. The More You Know…  Our main topic of conversation this morning? Not so much that Hilary […] - [Learning to Navigate Virtual Workflow](https://mugsypr.com/learning-to-navigate-virtual-workflow/): We are on month 8 of 2020, month 6 of quarantining and what feels like month 1,000,000 of working from home. Like many of you, we’re tired. We’ve been doing less and sleeping more, but we’re exhausted.  There has been a lot of stress, a lot of work-life balance, a lot of everything – and now the kids go back to virtual school and it’s feeling never ending. We HAD to find a good way to make this work. We have always done most of our work from home, but with Mugsy now a fully virtual office we’ve had to figure […] - [Books for the Summer](https://mugsypr.com/books-for-the-summer/): I’m an avid reader and many times I prefer a good business book to a novel. I love learning while I read and if I can boost our productivity, sales or customer service in some way, I am happy to pick up a book about it. I will admit though, in reviewing my reading list, it tends to lean towards white female entrepreneurs. This summer that is about to change. Taking the lead from one of our clients who has decided to expand her reading list, we are going to do the same.  Thankfully, there are a LOT of round-ups of […] - [Namaste Inside](https://mugsypr.com/namaste-inside/): For a long time now the world itself has been in a rush. We go, go, go and never really take the time to truly focus, guided by ambition and “the hustle” instead of feeling guided by inner peace. However, for a few millennia, meditation has produced almost entirely positive results across cultures and religions and has been explored by many successful people. Why does it constantly yield positive results? If you explore yourself and come to peace with you, you’ll find peace in your external world. But what happens when your world changes due to a global pandemic? While we […] - [The Telecommuting Crash Course: Everything You Need to Start Working from Home](https://mugsypr.com/the-telecommuting-crash-course-everything-you-need-to-start-working-from-home/): Are you working from home for the first time due to the coronavirus? COVID-19 has turned everyone’s lives upside down, but one of the biggest changes for people and businesses alike has been pivoting to remote work. In fact, the change has been so sudden that some people have resorted to rather unconventional home offices. Whether due to the pandemic or a brand-new remote job, working from home shouldn’t have you hunched over a makeshift desk. Instead, use these awesome resources to set up a productive home office and master your new remote lifestyle. Your Home Office Must-Haves From office technology […] - [COVID Memes!](https://mugsypr.com/covid-memes/): Here on the blog we try to write what’s on our mind each week, and yet all that has been on our minds for about a month or more now is the coronavirus. However we also try not to spread any false news or rehash bad news, and the facts are hard to sort through so we’ve decided instead to spread some smiles. Below are three of our favorite Covid-19 memes to help get you through the week(not that it matters what day it is anymore!).  A classic… Photo courtesy of The Funny Beaver  Old School Humor… Photo courtesy of Shut […] - [Speaking Topics 2020](https://mugsypr.com/speaking-topics-2020/) - [Celebrating Valentine’s Day at the Office](https://mugsypr.com/celebrating-valentines-day-at-the-office/): Couples have Valentine’s Day and female besties have Galentine’s Day, but at Mugsy we have PAL-entine’s Day for our amazing team with special treats for all! Are you looking for some fun ways to celebrate Valentine’s Day at the office without distracting your employees? Here are some inspiring ideas we’ve seen!  1. Breakfast is the most important meal of the day. Why not help boost the health of your employees and make them feel cared for as well. A simple Valentines Day breakfast can be set up easily and one a small budget!  2. Dedicate a wall to employee appreciation for […] - [Find Your Focus](https://mugsypr.com/find-your-focus/): When you work in PR, sometimes the news can really get you down. In the last month we have had a virus passing around the world,  politics that are ramping up the negativity, and we recently lost a giant in both philanthropy and sports along with several others in a terrible accident. When you only focus on the bad and the sad in media you miss all the good that is out there, and the nice part of this job is that it let’s us see the full spectrum of news out there. This week there were some pretty cute stories […] - [How to Become an "Overnight Success"](https://mugsypr.com/how-to-become-an-overnight-success/): On Monday, I wake up, stretch, work out, play with my dog, review social media, and check my emails. On Tuesday, I wake up stretch, work out, play with my dog, review social media, and check my emails. On Wednesday, I wake up, stretch, work out, play with my dog, review social media, and check my emails. On Thursday, I wake up, stretch, work out, play with my dog, review social media, and check my emails. On Friday, I wake up, stretch, work out, play with my dog, review social media, and check my emails. It feels like nothing ever changes. […] - [To Message or Not To Message, That is the Question](https://mugsypr.com/to-message-or-not-to-message-that-is-the-question/) - [What's Been Going On](https://mugsypr.com/whats-been-going-on-2/) - [Art, Evolution and Coffee](https://mugsypr.com/art-evolution-and-coffee/) - [Pitching in a Storm](https://mugsypr.com/pitching-in-a-storm/): Pitching media in a hurricane is always a strange experience. Half our team is hunkering down while the rest of us are counting our lucky stars that Hurricane Dorian turned when it did, and ALL of us are looking for ways we can donate and support the Bahamas. At the same time, we have clients who are out of state and out of the country who are still doing news worthy things we need to let media know about, and so this week we’ve found ourselves pitching in a storm. The truth is – pitching during a hurricane is almost easier […] - [Movies That Inspire Us at Work](https://mugsypr.com/5-movies/) - [Hide and Seek, Scams Dirt Cheap and Other Things We’re Discussing Today](https://mugsypr.com/hide-and-seek-scams-dirt-cheap-and-other-things-were-discussing-today/) - [What’s On Our Minds – Five of the Week](https://mugsypr.com/whats-on-our-minds-five-of-the-week/) - [Entrepreneurial Guilt](https://mugsypr.com/entrepreneurial-guilt/): It is hard to be a business owner. When you have a family, and particularly little ones who don’t understand why work is needed instead of play time, it can feel especially guilt inducing. The balance of work vs. life gets tough for everyone so any advice can help, and that is why I felt so grateful to have my quote included in this piece on Swaay.com. This is How These Founders Are Overcoming “Entrepreneur Guilt” by Shavani Mangar Everyone experiences feelings of guilt, but what happens when those feelings begin interfering with your work and relationships? Four female founders reflect […] - [From the Arts to the Gram - Top 5 of the Week](https://mugsypr.com/from-the-arts-to-the-gram-top-5-of-the-week/) - [Top Five of the Week is Back!](https://mugsypr.com/top-five-of-the-week-is-back/) - [Where in the World...](https://mugsypr.com/where-in-the-world/) - [Lights, Camera, Action!](https://mugsypr.com/lights-camera-action/): Mugsy is on the move again, this time heading to Bentonville Arkansas for the Bentonville Film Festival, representing the amazing film Once Upon a River. We are proud to roll in with such an incredible film, director, cast and crew and are really looking forward to this adventure. However, while we have been to film festivals before, we’ve never been to Bentonville, and there’s a little anxiety attached to that since it is something new. Of course once we get the lay of the land, all will be fine, but in the meantime, here are some of the things we are […] - [Client News for May 2019](https://mugsypr.com/client-news-for-may-2019/): April seems to have breezed by and here we are facing May 1 already, and season is about to begin. Whereas many businesses in South Florida slow down as summer approaches, some of the various industries we at Mugsy work within – marine, entertainment / film, and luxury lifestyle/ travel are just picking up. There are some big things happening in May for Mugsy clients. Take a look at the wonderful madness of the month! From May 7-11 our team will be at the Bentonville Film Festival with the amazing film Once Upon a River, having its Directorial Debut at the […] - [Oh Florida, I Missed You...](https://mugsypr.com/oh-florida-i-missed-you/): Over the last week I have been out of state visiting my new nephew in Portland, and while I LOVE to travel and see new places – it is always interesting to check out the news on what I’ve missed here in Florida while gone. Since lately there’s been a lot of talk on social media about the “Florida Man” challenge, I am not the only one who thrives on the weird that comes out of this area. Even just one week of news will explain why. There’s the man who was arrested for belligerently eating pasta at Olive Garden and […] - [What To Do When You Don't Want To Do Anything](https://mugsypr.com/what-to-do-when-you-dont-want-to-do-anything/): When you own a business, especially one where you can totally work remotely when you choose to, there are days when it is difficult to get motivated. Today is one of those days. Between losing an hour of sleep this weekend because of Daylight Saving Time and a very fun but very tiring weekend that included a client book launch, a best friend’s bachelorette party and wedding, Concrete Beach Brewery’s amazing Miami Gras event and my husband almost breaking his foot – I am ill prepared for Monday. That being said, being that I was at events all weekend, I was […] - [How Did the Books You Read As a Kid Shape Your Career?](https://mugsypr.com/how-did-the-books-you-read-as-a-kid-shape-your-career/): What was your favorite book when you were a kid? I have always been an avid reader. When I was little and didn’t want to nap my mom would put me in my crib with books so I would keep myself amused. To this day I often read several books at a time. Lately it has been a lot of business books, but for Read Across America (March 2, 2019) I was reading with my littles and started thinking about the books from my childhood that may have shaped my career. There are so many lessons to be learned from children’s […] - [BIG NEWS!](https://mugsypr.com/big-news/): We have some big news – Mugsy PR is going through some pretty huge changes. Over the last few years we have been growing, adding new specialties and specialists, building up an incredible client roster and really coming into our own. We’ve come a long way and as we’ve evolved, we are no longer just public relations, so…(drum roll please)…this spring Mugsy PR will become “just” MUGSY – a full service communications and marketing firm. Our services will remain the same (see the list below), but we’ve added more, we’re going to be doing a little re-branding and we will be […] - [How do you face your fears?](https://mugsypr.com/how-do-you-face-your-fears/): So it feels like the entire world has been talking about Bird Box on Netflix lately, and I had heard a lot of mixed reviews so I needed to check it out for myself. While I enjoyed the anxiety filled ride that the film brought me on, I can fully understand why a lot of people hated it, but I think the most important piece of the movie was showing how important it is to take risks and face your fears. In Bird Box they avoided their fears with blindfolds, but in real life we would look crazy, but the concept […] - [Mugsy PR is Ready for 2019!](https://mugsypr.com/mugsy-pr-is-ready-for-2019/): Happy New Year everyone! We hope everyone had a safe and wonderful time bringing in the year 2019. I spent it with friends down in Mizner Park, watching the ball drop at a bar and toasting in the new year with fun top hats and blow horns! Emily spent the it with her favorite man with her toes in the sand watching fireworks along the beach! I think it’s safe to say we both enjoyed our entry into 2019! We’re excited to see what this year brings for Mugsy PR. Over the past 5 (well now 6 years), our company has […] - [The Wheels Have Come Off the Bus](https://mugsypr.com/the-wheels-have-come-off-the-bus/): With the holiday season right on top of us, it’s hard to resist the temptation of all the gifts of sweets friends, family and co-workers pass around. And why would you pass them up? They’re gifting you literal “sweet” gifts to show appreciation for the year you’ve shared together.  The holidays equal sweets! And sometimes extra inches.   The bad thing is that everything in and on your body is paying for it. Your clothes are getting tighter, your fingers are expanding and your shoes aren’t fitting quite as well as they did before. I do realize this doesn’t happen to everyone […] - [What's Upcoming for 2019?](https://mugsypr.com/whats-upcoming-for-2019/): As the year comes to a close we are already pitching long lead magazines for their Feb/March issues and looking ahead into 2019. While we look at the year ahead we are looking at what WE need to bring to the table to help our clients bring their brands to the next level. What is upcoming for Mugsy in the next year?  Development of more micro-influencer events Increased integration of A.R. and V.R. into press outreach More measurements for R.O.I. for clients to see the true value of PR Development of stronger media relationships for more OFFLINE contact Use of automated […] - [Holiday Shopping: Go Getter or Procrastinator](https://mugsypr.com/holiday-shopping-go-getter-or-procrastinator/): This is crazy! This weekend will be December…the holiday season…the end of the year. Wasn’t it just summer like two days ago? (And I’m not just saying that because the weather got cooler two days ago…lol). I want to talk about your holiday shopping regimen. Are you one of those people that has all their holiday shopping done by October? Do you wait until December 23rd to even get started? Are you a regifter? Do you make gifts, buy gifts, or send e-gifts? Geeze…after asking all those questions I may feel even more overwhelmed about this holiday season! 🙂 My usually […] - [Does Your Site Need to be ADA Compliant?](https://mugsypr.com/does-your-site-need-to-be-ada-compliant/): Last year some big names in business faced, and lost, lawsuits over the ADA accessibility of their websites. While Winn-Dixie paid a pretty penny for their mistake, it helped other business owners realize they needed to take notice and make some changes to their own sites. New laws passed in 2018 about website ADA compliance haven’t really been very straight forward about who needs an ADA accessible site – and what that even truly means. No worries! Our web developers at Mugsy have been working to create, revamp and fix sites for companies across the country to ensure they are compliant, […] - [Talking Politics in the Workplace](https://mugsypr.com/talking-politics-in-the-workplace/): Tomorrow is Election Day and if you didn’t get to the polls during early voting, tomorrow is a very important day! I myself am actually really excited for the 24 hour coverage to begin tomorrow! This is a very important civic duty that everyone should care about – no matter your party affiliation. Election Day to me is always a very exciting day…seeing how everyone votes on both the candidates and the issues in their communities. All that aside, I usually keep my excitement for Election Day, my party affiliation and political talk in general to a minimum when in the […] - [Halfway Through Hurricane Season - Is Your Office Ready?](https://mugsypr.com/halfway-through-hurricane-season-is-your-office-ready/): Hurricane Season is still going. We’ve had it easy in South Florida so far this year, is your office ready if one hits? - [Instagram Stories vs. Snapchat](https://mugsypr.com/instagram-stories-vs-snapchat/): So what’s the difference? With Snapchat you can take photo or video, add cute filters and add it to your story or send to specific people. With Instagram you can take photo or video, add fun graphics and add it to your story or send to specific people. Hmmm…very different. While Snapchat was the fist one on the scene when it comes to more dynamic social storytelling, Instagram came onto the scene to challenge them with a vengeance! Not only does Instagram have a wider audience, they have a bigger audience. It’s also easier to discover topics and conversations on Instagram […] - [The Best Tips on How to Find Work in the Gig Economy](https://mugsypr.com/the-best-tips-on-how-to-find-work-in-the-gig-economy/): For many Americans, it can be difficult to find joy or fulfillment in traditional work. That’s why it’s important to find a way to make money doing something you enjoy. It’s never easy to break into something new and start making cash right away, so it may be best to start with a part-time or short-term frame of mind. With a job in the gig-economy—meaning freelance work, where you’re your own boss—you can start building a name for yourself in your chosen field, try something you’ve always wanted to do, or practice a hobby and actually make money doing it. Here […] - [After Work Habits, Hobbies and Extracurricular Activities](https://mugsypr.com/after-work-habits-hobbies-and-extracurricular-activities/): It’s no secret…I love my job. It’s also no secret that I love my time “after the job.” LOL I try to do a little bit of everything when it comes to after work activities…except going to the movies as some of you may know. 🙂 I like trying different workout classes, walking/biking around my neighborhood, volunteering and…COOKING AND EATING! One of my absolutely favorite things to do is cook. I’m one of those silly people that like food prepping for the week, which includes chopping vegetables for for my daily salads/egg scrambles, roasting or grilling unique cuts of meat, or […] - [Wine Pairings for Busy Parents (and aunts, uncles, cousins, friends and people who just like wine and kids' snacks)](https://mugsypr.com/wine-pairings-for-busy-parents-and-aunts-uncles-cousins-friends-and-people-who-just-like-wine-and-kids-snacks/): It is back to school and that means things get a little crazy as we get back into the swing of things. Emily, Ryan and Tracy’s kids are back in class, Sarah is on nephew pickup duty, and at the end of the day, despite our best efforts to go low-cal, low-carb and healthy, all of us are at home grabbing leftover chicken nuggets and mac and cheese for dinner with the kids when in a rush. Now you know, usually we grab a beer from Concrete Beach Brewery to go with it (there is nothing like a McDonald’s Cheeseburger Happy […] - [Creating More Value Out of Your Social Media Likes](https://mugsypr.com/creating-more-value-out-of-your-social-media-likes/): Admit it. In the past year you have posted something on Instagram, Facebook, Snapchat or other social media platform with the hopes that it brought in a lot of likes. We all do it. No one wants to post and have the post sit there with no engagement. The important question however is – what are those likes worth? On a personal page, likes are a way to tell a friend, “hey – you’re cool, and the stuff you like, I like too”. On a business page, those likes have a different value. Every time someone clicks like or double taps […] - [Local vs. National News...Is There a Difference Anymore?](https://mugsypr.com/local-vs-national-news-is-there-a-difference-anymore/): I believe I’ve mentioned (over 200 times) that I’m more of a morning person. I like getting up and attacking the day. It always feels like I’m getting ahead of everyone else! When I wake up, I immediately shut my alarm off (as to try not to disturb my slumbering husband) and head to the living room with my computer in hand. I start getting caught up on my emails and turn on the TV to watch some news. Since I get up so early, I obviously start with the local news…seeing what the whether’s going to be like, if there […] - [Mid-Week Break: Getting Ready for the 4th of July](https://mugsypr.com/mid-week-break-getting-ready-for-the-4th-of-july/): It’s time for a celebration this week! Independence Day is this Wednesday – in the middle of a workweek. I think it’s kind of nice to have a mid-week break from a regular work week…two days to hit it hard, a break and then two more days to get things done. But what do you think? Would you rather have a long weekend to celebrate the holiday or do you also like the idea of a mid-week break? 4th of July Activities Independence Day is one of my favorite holidays…mainly because it’s in the Summer – my favorite season. I think […] - [Wanderlust Worker - Top 5 Must Have Items for Remote Working](https://mugsypr.com/wanderlust-worker-top-5-must-have-items-for-remote-working/): Last week Sarah wrote a post about taking advantage of the beautiful South Florida weather, and she’s right. We have the type of career that allows us the ability to take our job on the road between events and meetings, and we simply don’t do enough of that. One of my goals this year has been to travel more and after my honeymoon in January and some local exploration in, we are off to a great start with more trips planned throughout the year. In order to do things right, to be a true “Wanderlust Worker”, you need the correct set-up. […] - [The Chew Ends: 7 Years Comes to a Stop](https://mugsypr.com/the-chew-ends-7-years-comes-to-a-stop/): As you well know from the previous blog post Daytime TV Obsessions Working from Home, I’m a regular viewer of The Chew. Well…it looks like I’m going to have to find something else to have on in the background while working since this Friday (tomorrow) is the very last day The Chew will be on air. I can’t lie…it’s not my favorite show in the world, but I did enjoy it and part of me feels really badly for the hosts – and their entire cast and crew totaling 150 people. How do I know how many people work on the […] - [Summer is Coming...Are You Ready?](https://mugsypr.com/summer-is-coming-are-you-ready/): My favorite season is DEFINITELY summer! That’s right…I love summer in Florida. For me, every weekend is about hitting the pool or beach, riding with the top down and sipping on summer-inspired cocktails at restaurants along the beach and intracoastal. This summer, I’ve vowed to do more than my usual routine (even though it doesn’t get old for me). I want to take more advantage of Florida in the Summer. In case you need a little inspiration for your summer (at least when it’s not pouring outside), take a look at my summer bucket list below. Visit a natural spring in […] - [Daytime TV Obsessions Working from Home](https://mugsypr.com/daytime-tv-obsessions-working-from-home/): It’s been over 5 years now that i’ve pretty much been working from home. I can’t even imagine going back into an “office setting” – no matter how open-concept or work/fun balance it may be. Obviously, you have to get into the grove of the work-from-home lifestyle and routine. I myself am more of a morning worker starting at around 6 or 7am. It’s so awesome! It feels like you’re cheating on the world…getting work done while others are still sleeping. (Granted the same is true for night owls like my biz partner Emily!) One thing that has significantly changed since […] - [Experiential Marketing Takeaways from Biz Bash Live](https://mugsypr.com/experiential-marketing-takeaways-from-biz-bash-live/): We had such a phenomenal time at this year’s Biz Bash Live at the Fort Lauderdale Convention Center last week. As speakers this year, we had access to the Master Classes and well as the workshops and the main floor, and we learned so much, we can’t wait to show you through our client events! If you couldn’t make it to Biz Bash, but were still interested in finding out more about our topic – The New Wave of Experiential Marketing, here are the six main takeaways from our presentation: Know Your Customer. You can’t create an experience that will speak […] - [Join us at Biz Bash Live!](https://mugsypr.com/join-us-at-biz-bash-live/): We are so excited to be presenting a workshop on Experiential Marketing at Biz Bash Live in Miami on May 16th. Use our code Mugsy18 for a discount on your ticket. Hope to see you all there! - [How to Blog in 5 Easy Steps](https://mugsypr.com/how-to-blog-in-5-easy-steps/): Here at Mugsy PR, we know the value and importance of blogging. It’s a great way to educate the world while taking some time for yourself…that’s how I look at my blogging time anyway. Are you having trouble getting started or finding yourself stuck in a blogging rut? Take a look at our 5 easy steps for getting started – or back on track! What About What You Like: No one says you have to walk about a “certain” topic. Write about what you like and what you know about and then share it with the world! Start Small and Grow: If you’re […] - [The Week of Drinks](https://mugsypr.com/the-week-of-drinks/): Oh boy, here we go! We don’t do a lot of drinking here at Mugsy, but we do have a lot of alcohol related clients, and this week they all have events. This is always our busiest week here at the office – and we are prepped and ready – from our heads to our livers to our toes. If you’re ready to tip one back and cheers with us – check out one (or more!) of our client’s events (in alphabetical order) this week! Boca Raton Historical Society & Museum will present the Boca Bacchanal Wine & Food Festival Weekend […] - [It's Been Awhile - And That's O.K.](https://mugsypr.com/its-been-awhile-and-thats-o-k/): We haven’t posted much so far in 2018. I would like to say it is because we have been so incredibly busy kicking butt and making stuff happen, and sure, that was part of it as the year began, but mainly – we just didn’t know what to say. When your job is to watch the news and help to create the news, and that news suddenly hits very close to home, it just leaves you speechless. We left the words to others and for once we just watched. We didn’t pitch. We didn’t look for angles. We watched as the […] - [My Unpaid, Professional Opinion on Unpaid Professional Opinions](https://mugsypr.com/my-unpaid-professional-opinion-on-unpaid-professional-opinions/): I love my friends. They are brilliant people, and many of them are incredible entrepreneurs. Often as we chat about work and the world, we end of trading thoughts, tips and tricks of the trade – and I LOVE that. A meeting of the minds is always appealing because it is mutually beneficial. What I don’t love – is when we first meet with a potential client, and THEY want to pick our brains. Quite often in the initial process of gaining a new client we are asked questions like: “If you WERE going to do our PR, how would you […] - [New Year...New Goals](https://mugsypr.com/new-year-new-goals/): I’ve gotta be honest…I’m not much for resolutions. I am big on goals though. But what’s the difference? To me, resolutions never stick. When it comes to a new year, everyone starts talking about resolutions, fresh starts and drastic changes to their lives. While I believe this is a great way to think for a new year (especially when it comes to bettering your health, finances, life, etc.), the word “resolution” still has such a negative connotation for me. Since “resolution” is most notably linked to the term “New Year’s Resolution” I automatically think that it’s something that will never be […] - [Five Things To Do To Start 2018 PR Ready](https://mugsypr.com/five-things-to-do-to-start-2018-pr-ready/): Even though PR never stops, it slows down a bit between Christmas and New Years, giving us all a prime opportunity to get things in order for the craziness that begins in January. With a to-do list that spans several pages, we needed to figure out what was going to be the most important things to do now, to make 2018 more successful and less stressful. Here are the five things we decided to put at the top of the list: Make New Friends. Media relationships are the most important part of public relations, so we decided to reach out and […] - [Holiday Shopping Getting Out of Control?](https://mugsypr.com/holiday-shopping-getting-out-of-control/): It’s the most wonderful time of the year! Well…it is for most. For others, it’s a busy time of holiday shopping and list making to ensure no one gets left behind when it comes to receiving presents. I myself start my list-making well before Thanksgiving and get a rush every time I check something off of my shopping list. Every year it’s different….and different for everyone. My list includes parents, nephews and a niece, friends, my awesome service peeps (nails, lashes, etc.) and the list goes on. For others, their lists are even longer. Hopefully you’ve already made your list of […] - [Our Most Exciting News: PUBLICITEES](https://mugsypr.com/our-most-exciting-news-publicitees/): We are SO excited to launch our new venture – PUBLICITEES. There was simply a lack of shirts for those of us in PR, social media, media, blogging, marketing, advertising and communications in general – so we decided to change that. Made of soft cotton and printed with love, each piece is made by our team here at Mugsy PR! Shop now at Publicitees by Mugsy PR on Etsy.   - [An Overbooked Calendar in October?](https://mugsypr.com/an-overbooked-calendar-in-october/): Since when did October get to be such a busy month? December is one thing…the squeezed-in meetings before the holiday coupled with the multitude of holiday parties and extra volunteering during the giving season. But October? When did this happen? I guess between Halloween fun and the start of “season” in South Florida, it was inevitable. Work events are plentiful, which means the PR and social media marketing for clients is in full force! There’s nothing quite as satisfying as being busy with client work and seeing those press inquiries coming in one-after-one. I don’t know about you, but it feels […] - [PR and Social Media Costumes for Halloween 2017](https://mugsypr.com/pr-and-social-media-costumes-for-halloween-2017/): Why should other occupations get all the love? If you work in PR and Social Media you’re already a brilliant and creative soul. Show off your skills this Halloween with some office appropriate fun PR and social media themed costumes for 2017. These girls are younger, but a spin on this diy costume would be perfect for any age. Dress as a member of the press. Then act alarmed all night. You’re now a media alert. Boom.  Are you a Samantha or a Patsy? Whether your spirit publicist is Samantha Jones from Sex and the City, Patsy Stone from AbFab or […] - [Still Re-Scheduling from Hurricane Irma](https://mugsypr.com/still-re-scheduling-from-hurricane-irma/): Here in South Florida, we’re still feeling the effects of Hurricane Irma. While (fortunately) we are all okay, our calendars are still trying to get back on track. While school was cancelled for a week, many events in the area were rescheduled and/or postponed. For Mugsy PR, it was a race to inform the media of the change of date and re-book TV interviews with clients. Luckily, once we got power back, we quickly got our internet back as well and were able to spread the news! The 6th Annual Toasts, Tastes & Trolleys event in Boca Raton was one of our […] - [Let's Get Social](https://mugsypr.com/lets-get-social/): Connect with us on Social Media! https://www.facebook.com/MugsyPR/ - [Pitching When You're in a State of Emergency](https://mugsypr.com/pitching-when-youre-in-a-state-of-emergency/): What a week it has been. We got through Hurricane Irma, but the Mugsy team spent several days with no power, no internet, and no cable, however, we got really good at Scattergories! This storm drained our energy, physically, mentally and literally. Luckily with this storm we had cell phone service and some internet on the phones as well, but of course they couldn’t be charged, so we had to live by back-up batteries after the 2nd day of no power until public venues opened that had power and we could plug-in. Charging by car just wasn’t cutting it. None of […] - [Season Is Coming](https://mugsypr.com/no-fomo/): Summers are slow in South Florida. It is hot. No one is in a rush for anything. People vacation. Snowbirds go home. And Mugsy PR has a nice little break from the madness to refresh and renew. And then fall begins. All of a sudden we are thrust into our busy season. New clients, new projects, favorite annual events and more – our team hit the ground running this week. If you want to be a part of it all, follow our blog and we will keep you up-to-date! NO FOMO! via GIPHY via GIPHY https://giphy.com/gifs/l0MYMAl3AH6DuqqCQ - [Among the Best](https://mugsypr.com/among-the-best/): It is always nice to be considered among the best, and so it was a lovely surprise to see that Mugsy PR was listed as one of the top 16 PR firms in Fort Lauderdale by Expertise!   - [Talking About PR](https://mugsypr.com/talking-about-pr/): Saffy: ‘I’m sorry, Mum, but I’ve never seen what you actually do’ Eddy: ‘PR!’ Saffy: ‘Yes, but…’ Eddy: ‘PR! I PR things! People. Places. Concepts. I have always loved Eddy’s quote on public relations in Ab Fab. It cracks me up every time because it feels so true to life. How many times have those of you in PR tried to explain to your family or friends what you do. The answer is EVERYTHING. So in a nutshell – we PR things! Do you have a favorite quote about PR? A few more favorites from the Mugsy team are below. Comment so we can add […] - [Five Ways To Shake It Off](https://mugsypr.com/five-ways-to-shake-it-off/): What do you do when life is just sucking. Like not a normal, oh I just had a bad day, but like an overall suckage. You still have to get up every day and go to work, but you keep asking yourself WHY? This is even worse when you own the company. See, in the last two weeks I have had to find a foster home for our dog (the landlord is against her breed), had my wallet stolen, the a.c. in my house broke, my fiance’s car broke down, and oh so much more that I won’t even go into […] - [Hurricane Season is Here - Is Your Office Ready?](https://mugsypr.com/hurricane-season-is-here-is-your-office-ready/): It is hurricane season and while we all stock up our homes here in South Florida, are you thinking about the needs of your office? Step #1 is to set up your emergency plan. What happens during a hurricane watch or a warning. Do your employees know if they should come into work or stay home? How will they find out updates? What if the power goes out? Plan for EVERYTHING. Step #2 – Back-Up, Back-up, and Back-Up Again. Every file, every client website, every post-it note on your computer screen – back it up. You never know what may happen, […] - [It's Like Having One Arm Tied Behind Your Back](https://mugsypr.com/its-like-having-one-arm-tied-behind-your-back/): PR is a tricky profession. You have to have a plan, know how to execute it and be ready for any eventuality that comes along. I have over 10 years of experience in PR (ugh…that hurt) with multiple industry experience. While you can always be prepared for any eventuality, you can still get hurt…just like in life. Recently (well in February), I broke my arm…my right arm…my dominate arm. Needless to say, it sucked big time. I broke my arm in such a precarious location that it was misdiagnosed the first time. It also sucked (pardon my language) that it was at the very tip-top […] - [It's Been One Hell of a News Month](https://mugsypr.com/its-been-one-hell-of-a-news-month/): It has been one hell of a news month with a lot of PR disasters, from United Airlines to the U.S. administration, there have been quite a few missteps. We will be posting our PR crisis tips soon, but until then, we simply had to share this cartoon from Marketoonist. We can laugh at it, but there is a better way!     - [The News Blues](https://mugsypr.com/the-news-blues/): No one ever said that working in PR was going to be easy. As a matter of fact, it has been listed as one of the most stressful jobs to have. We live on no sleep, consistent pressure to produce for our clients, and a ton of coffee (or in Sarah’s case, water and tea!). I of course knew that part of working in PR was keeping up on the news – in print, on tv and on the radio, online, etc. The part I did not see coming was how incredibly depressing the news was going to become. Don’t get […] - [Refresher Course - PR 101](https://mugsypr.com/refresher-course-pr-101/): A History of PR Campaigns – an oldie but a goodie! - [Let's Talk About YOU](https://mugsypr.com/lets-talk-about-you/): Feeling stuck in your business? Maybe you know you can be doing something different but you just aren’t sure what? We’ve all been there, and sometimes, all you need is a new set of eyes. When those eyes belong to the team at Mugsy PR – you’re in good hands. We have new programs, workshops and consultation programs designed for everyone from local performers to national corporations. If you see something you’re interested in – just email us and we can set it up for you so you can break out of your box and learn how to take your personal […] - [Stay Creative!](https://mugsypr.com/stay-creative/): 29 Ways to Stay Creative. Love this infographic from Embrace Destruction.     - [#Mugshot: Mugsy PR on HelloTesla.com](https://mugsypr.com/mugshot-mugsy-pr-on-hellotesla-com/): If being proud of your company and your team could really, truly be shown by our heads growing, Sarah and I would look like the Macy’s Thanksgiving Day Parade balloons right now. We are beaming over the article on Mugsy PR on Hello Tesla today. We put a screenshot below, but if you’d like to read the whole thing (and you should because, you know, we would totally read your entire article too!) just click here. - [Mugsy Speaks at Next NoBe Mixer - Tuesday, December 8th](https://mugsypr.com/mugsy-speaks-at-next-nobe-mixer-tuesday-december-8th/): It’s official…Mugsy’s on the Move again! Next week, we’ll be speaking at the NoBe Mixer in Miami Beach at Roni’s By The Ocean! Emily and I will be talking about how to brand your company so it properly reflects what you do and your company personality. If you know anything about us, we’ll be adding our own Mugsy flair to the seminar…per usual! It’s free to attend so be sure to register today! Email Mixer@FloridaBusinessWorkshops.com or go to the Florida Business Workshops website to register. We’ll see you there! - [Much-Needed Motivation at Work](https://mugsypr.com/much-needed-motivation-at-work/): There’s always those few tasks that are hard to get any employee to do. They’re either so mundane that you have to stand and work while completing them so you don’t fall asleep, or it’s a task that you know will interrupt your working groove so you just keep putting it off. You know the type of work I’m talking about. But how do you motivate employees to make sure it’s done on time and done right? INCENTIVES! It’s almost like trying to motivate yourself to eat better…you make yourself do it by incentivizing yourself after awhile (i.e. after two weeks of eating vegetables […] - [Just one of those days...](https://mugsypr.com/just-one-of-those-days/): Today the internet is wonky, the workload is heavy and we have a three day week. Oh, and I should mention I am in the midst of moving and writing this on a laptop balanced on top of a cardboard box. Ah, yes, just another manic Monday. Since this means we don’t have a lot of time to blog today, I shall leave you with this. My top five Monday memes. Enjoy! - [When Talking Turkey Pays Off](https://mugsypr.com/when-talking-turkey-pays-off/): There has been a lot of media lately about the stores that are closing for Thanksgiving and even Black Friday this year. I love that families will have more time together, but one can’t help but wonder if it is a genuine, from-the-heart movement from these retailers, or if they want the publicity behind the sentiment. Either way they are getting buzz, which is sure to convert to some strong holiday sales. Below are 5 of our favorite Thanksgiving time marketing / PR campaigns from the last few years. Can’t wait to see what else pops up this year as we draw closer […] - [Ode to the Double (or Triple) Screens](https://mugsypr.com/ode-to-the-double-or-triple-screens/): Mugsy PR is quite the duo. I’m iPhone and Emily is Android…I’m Mac and Emily is PC. One thing we agree on is multiple screens! Whether it’s the our phones, tables, laptops or secondary screens, we like to be able to see EVERYTHING! Emails on one screen, spreadsheets on another and websites on another. It’s much easier than toggling between multiple screens and documents…post it notes and images…calendars and files. I have a couple friends (who shall remain nameless, but know who they are…lol) that use their secondary screen as a TV screen for Netflix, online Amazon shopping or Facebook fishing. It’s all multi-tasking! […] - [Mugsy PR Promotes the Arts](https://mugsypr.com/mugsy-pr-promotes-the-arts/): Emily and I are very excited to announce that we’ve added two new clients to our arts & entertainment group of Mugsy PR! Be sure to check out Garman Sculpture Works and the Lindy Collective when you have a chance to learn more about them. Lindy Collective is a Miami-based 501 (c)(3) public charity with a mission of preserving swing dancing and swing era culture through events, classes and unique access to resources otherwise unavailable in South Florida. It’s no secret that we have a passion for all things vintage. The Lindy Collective certainly shares that passion and helps to preserve and educate others about the […] - [What We Can Not Guarantee](https://mugsypr.com/what-we-can-not-guarantee/): PR is tricky. We are sales people, but we do not sell product, we sell stories and words. In today’s media environment, there is a limited demand for words. Newspapers are getting smaller, magazines thinner, TV news shorter and filled with hard hitting news and less fluff. Not to mention there are more businesses than ever with new startups entering the market every day online, so the fight for that limited word space is tougher than ever. Now add to that more and more PR firms popping up every day, with access to Cision and other databases, reaching out to the […] - [Fab Five of the Week and It's All About HALLOWEEN!](https://mugsypr.com/fab-five-of-the-week-and-its-all-about-halloween/): I love Halloween! Candy on every aisle in every store, cute kids dressed as their favorite character or hero, and the costume parties in every city. So without further ado, here are my fab Halloween five of the week! Pumpkin Attack in Arizona: Ok…it’s not really an attack, but it is really funny! There was no keeping this pumpkin down as it felt the need to make sure everyone in it’s path knows that Halloween is around the corner. Thankfully there were no injuries from this rogue pumpkin. Cutest Kid Costumes: If you’re an avid listener of the KVJ Show on 97.9 WRMF, you know they’ve […] - [Five On My Mind: Nintendo, Show Tunes and the Death of Bacon](https://mugsypr.com/five-on-my-mind-nintendo-show-tunes-and-the-death-of-bacon/): This week has been crazy, and since it is only Wednesday, I am chalking it up to Halloween coming and a general friskiness in the spring air. Lots of crazy news stories popping up too – and here are the top five on my mind so far this week: Time for some XO. A HUGE congratulations to xojane.com and xovain.com (and longtime friend Marci Robin who is a kickass writer for them) for becoming part of the Time, Inc. family. It is well deserved and we can’t wait to watch things grow! Halloween Hangover. Trying to figure out which wine goes best with those Snickers […] - [Falling into the Social Season](https://mugsypr.com/falling-into-the-social-season/): We all know that December is a busy month with holiday parties, work secret Santas and family gatherings, but for most of us the season starts well before that. Now is the time for Mayor’s Balls, the first community silent auctions, annual luncheons and charity galas…the busiest time of the year has begun!   Since this time of the year is a hectic time, it’s time to get organized so I can actually enjoy all the festivities! Here’s how I do it:   Get that shopping done early! The earlier the better…as in by the first week of November. Buy your tickets and […] - [Embrace Your Monday](https://mugsypr.com/embrace-your-monday/): Mondays may not be your favorite day of the week, but it comes around every 7 days so you might as well embrace it. So instead of feeling the #MondayBlues…It’s time to get your #MotivationMonday on!   I won’t lie that Monday mornings aren’t always rainbows and sunshine for me, but I’ve gotten pretty good and making them a day to look forward to. Here are a couple of my tips to get up and at it on the right foot:   Get your Monday work out fit ready the night before: On Sunday nights, I have a little routine that goes […] - [Fab Five of the Week: World Series to Sexpose](https://mugsypr.com/fab-five-of-the-week-world-series-to-sexpose/): There’s definitely a lot going on this week that has been “top of mind” for me. So let’s get to it. Fall in South Florida: Ok…yes…it’s officially Fall/Autumn in South Florida. But, besides a slight dip in humidity and slight increase of a breeze, nothing is too out-of-the-ordinary. That being said, I myself have had a nasty cold all week, the husband had a fever and two of my friends have had strep throat. Apparently it is officially “cold season” in South Florida even though we can still go to the beach! World Series Time: It’s officially one of the best times of baseball season! […] - [Bringing YOU To Your Branding](https://mugsypr.com/bringing-you-to-your-branding/): When I first started Mugsy, I wanted it to be a representation of who I was and what I loved. That was how we ended up with a PR firm that is professional with a cheeky edge and a bit of a vintage feel (with a healthy dose of pink of course). When we work with startups we tell them the same thing – try to infuse your business branding with a bit of YOU. Obviously keep it relevant to your company, but just a hint of your own style of personality can go a long way in making you truly FEEL […] - [Top Five of the Week: Pop Culture Time!](https://mugsypr.com/top-five-of-the-week-pop-culture-time/): As you know, if you read the blog, we have been BUSY. Like not our normal hustle and bustle, but an overwhelming busy that makes us run out of time every day. Finally, we are settled back in and we actually….wait for it…got to read the news! OMG. It has been over a week! So here are the top headlines that got us talking the last few days: The Force is Strong. The Star Wars VII trailer is out! If you have been living under a rock and haven’t seen it yet – here you go: Sugar fans rejoice! Lucky Charms […] - [Back to Life, Back to Reality...](https://mugsypr.com/back-to-life-back-to-reality/): I am SO happy to be back on track at the office this week. We had quite a time out in Atlanta and came right back to on-boarding a new client this week, so today we FINALLY got to see the rest of the Mugsy team and get back to work. If you’re one of our weekly Mind of Mugsy readers, we promise to crank out some posts next week, but this week is all client stuff – and we couldn’t be happier. - [Top Five of the Week: Must Have Travel Electronics](https://mugsypr.com/top-five-of-the-week-must-have-travel-electronics/): Life is an adventure. Take risks…but pack smart. When it comes to a business trip, especially when presenting at a conference like we are this weekend, my “Must Haves” switch from cute luggage tags and foldable flat shoes (still important on any trip!) to electronics. We need WiFi, a fully charged battery on multiple items, and of course, a stress free trip. Here are the top five items that I won’t travel for business without. What is YOUR business trip “must have”? [slideshow_deploy id=’893′] - [Fab Five of the Week: From Holiday to Holiday...to Holiday!](https://mugsypr.com/fab-five-of-the-week-from-holiday-to-holiday-to-holiday/): After work today, I took to the grocery store and then went on to make some good eats for dinner! I usually watch Netflix on the iPad in the kitchen while I cook, but instead I had it on the Xfinity To Go app watching TV with my computer out searching for what I felt like cooking. And there it all was….almost every show on in the background was Halloween-themed and I’m even starting to see glimmers of ads, promotions and articles online getting ready for other holidays to come….ALREADY! Since there’s an abundance of holiday goodness going on, I’m keeping the […] - [Mugsy on the Move: Travel Time!](https://mugsypr.com/mugsy-on-the-move-travel-time/): We are so excited to be heading to Atlanta at the end of this week for the PR Related PR Summit. We will be on the panel speaking about “Social Media: Does it Hurt or Help in PR”. We think social media is incredibly important for PR, we use it daily for pitching, connecting and relating to the media and public we work with on behalf of our clients. What do you think? We would love to hear what some of our communications friends think before we head to the conference!     - [Fab Five of the Week: From Retro Mario to Weekend Fun](https://mugsypr.com/fab-five-of-the-week-from-retro-mario-to-weekend-fun/): It’s Friday and that means today everyone is planning their weekend fun…while, of course, taking a look at fun sites on the inter-webs when instead of working. I have no shame in saying that I’m doing both – it’s part of my job! Here are my fab five for the week (and weekend). Enjoy! “Classic” Mario: I saw this video on Facebook this week and loved it! If you know me, you know I’m a fan of classical music (especially when I’m writing…like now). Combined with the fact that I grew up with the original Nintendo, I thought this was amazing! How this violinist […] - [Fill In The Blank: A Few Favorite Things](https://mugsypr.com/fill-in-the-blank-a-few-favorite-things/): Sometimes what is on the “Mind of Mugsy” is YOU. We want to know what you like, listen to, enjoy doing and all of that good stuff. Yeah, yeah, don’t get a big head about it 😉 – just fill in the blanks in your comments below and let us know what’s on your mind! The one blog (except Mugsy PR’s of course!) that I read every day is ______________________ I absolutely never miss a podcast from __________________ The first social media site I check every morning is ______________________ I will click on any article that mentions ___________________ I wish more […] - [Falling Into the Season](https://mugsypr.com/falling-into-the-season/): It’s official…it’s Fall in South Florida! While the weather may not have changed much in the last few days, the “season” sure has. It’s no secret…I’m a native Floridian so I’m used to the changes of South Florida. The weather is somewhat the same, but other aspects of Florida are not. We get our seasonal neighbors back from up north, very advance reservations are needed at restaurants and hotels, the beaches are still hot for everyone in autumn and there are so many events and happenings going on you never have a dull weekend! This is truly one of my favorite times of […] - [Pope and Puppy Trains - It has been a good week.](https://mugsypr.com/pope-and-puppy-trains-it-has-been-a-good-week/): The world has been spinning with politics, a new Pope with new ideas, and a lot of worldly controversy, and yet, #AngryBirds has a movie coming out, so guess what’s been trending on social media… What else has the world deemed “important” news this week? Well…Men have started learning how to braid. Yay? Smells Like Teen Spirit beat out John Lennon’s Imagine as the most iconic song of all time according to science (um…Really?!), and Kate Hudson’s company JustFab is in big trouble. ‘Girl power’ toys are having a big week which is pretty cool. The Barbie fishing pole helped this father/daughter team […] - [Evidence of Life](https://mugsypr.com/evidence-of-life/): So….I was catching up on one of my favorite shows last night (American Pickers) and heard a quote that made me very happy! Clutter is the evidence of life. For me…this makes everything awesome! I have clutter in the home office with papers everywhere, clutter in the kitchen (only a little after the remodel), clutter in my purse (or what I like to call my Mary Poppins bag), clutter in the garage (leftovers from the remodeled kitchen)…etc, etc, etc. Being a logistical person, clutter typically makes me nervous. I have to make sure my files are properly put in their place, business cards are in […] - [Music Monday](https://mugsypr.com/music-monday/): Today feels like the longest day, and we are just getting started on a very busy week. We needed a pick me up and perhaps you do too, so for your viewing pleasure: The Music Box. Guaranteed to inspire or at least put a smile on your face. - [The Waiting Game](https://mugsypr.com/the-waiting-game/): The research is done. The pitch is created. The email is sent….and now we wait. I am pretty certain that PR folks are the most patient people on the planet. We are at least in line with preschool teachers and clergy, right? I mean, imagine the feeling you get when you’re waiting for someone to reply to a text, but there aren’t three little dots to tell you there is a response coming. That is what happens every time we send out pitches for clients to the media, with the hopes that our subject line is intriguing enough to open or […] - [Love Your Job!](https://mugsypr.com/love-your-job/): Happy Monday all! While it’s Monday for Mugsy PR (and almost every other person for that matter), I’ve was working all weekend. And trust me…it’s not because I had to…it’s because I wanted too! If you are a regular reader of the Mugsy PR blog, you know that I recently purchased a new desk for my home office. While I had it put together somewhat quickly, I finally took the time over the weekend to clean it, organize it and even decorate it! Since organizing and decorating, I just couldn’t WAIT to get to work! I did a little bit of everything…from blog posts […] - [What Does #ThirstyThursday Mean to You?](https://mugsypr.com/what-does-thirstythursday-mean-to-you/): If you know me at all, you know I am the queen of hydration. From water with lemon or cucumber, iced tea, diet soda and even coffee (only if I’m desperate)…I’ll drink it all! [slideshow_deploy id=’816′] Constantly throughout the day, I refill my Junior League of Boca Raton tumbler with hydration to get me through the day. The only problem is…well…you know. LOL My question to you…what is your favorite beverage that keeps you hydrated while you’re working?  - [Duck Army Invades YouTube](https://mugsypr.com/duck-army-invades-youtube/): This week, this “Duck Army” video went viral: Then the mash-ups began, from Taylor Swift to Duck Tales to Lost to Adele and more: Makes you wonder what exactly it is that catches online attention these days. As a marketer, how do you explain these phenomenons to clients? What has been YOUR most random case of virality? ## Pages - [Payment Processing Form](https://mugsypr.com/payment-processing-form/) - [SpeakerP](https://mugsypr.com/speakerp/) - [Home Test 4](https://mugsypr.com/home-test-4/) - [Services1](https://mugsypr.com/services1/) - [boomshackalack](https://mugsypr.com/boomshackalack/) - [Home](https://mugsypr.com/) - [Sample Page](https://mugsypr.com/sample-page/): This is an example page. It’s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this: Hi there! I’m a bike messenger by day, aspiring actor by night, and this is my website. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. 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