They’re all talking about you…
From Google to ChatGPT, from press features to partnerships, to real-world experiences people can step into, we position your brand to show up where your audience is.
For almost 14 years, Mugsy PR has been shaping conversations, sparking cultural moments, and building brands that stand out. From luxury yachts to nonprofits making real change, we blend creativity with strategy to deliver impact that lasts.
Our Approach
Deep dive into your story, goals, and audience to uncover what makes you unforgettable.
Craft smart, bold campaigns that cut through the noise and stand out in any landscape.
Execute with precision, measure impact, and amplify results that move the needle.
Our Services
PR used to be about press. Now it’s about presence.
We craft narratives that position your brand with authority, and place them in the media outlets, conversations, and partnerships that matter.
The new era of being seen.
Today, people don’t just search—they ask. And AI decides what brands show up. We position your brand to appear in those moments.
Visibility isn’t just about being seen. It’s about being felt.
We design experiences that don’t just look beautiful, they create moments people remember, from yacht decks to event floors, branded environments to unexpected pop-ups, we create experiences that earn attention, generate content, and reinforce your brand in a way nothing else can.
Our Clients
Press Room
Case Studies
Mugsy PR was built on a belief that hasn’t changed: A great story, told well, can open any door.
What has changed is how people find those stories.
Today, discovery doesn’t just happen in magazines or media placements. It happens in search bars. In algorithms. In AI-driven conversations.
We exist at that intersection of press and presence.
That means we understand both sides of the equation: How to craft a story that people trust AND how to position it so it’s heard above the noise.
Most brands don’t need more content. They need a stronger narrative.
Superyachts, spirits, fine dining, fashion.
Advocacy campaigns, awareness months, fundraising.
Film festivals, influencer activations, red carpets, creative storytelling.
Restaurants, hotels, immersive spaces.
These are spaces where perception matters. Where details matter. Where storytelling is everything. This is where we shine, and help you shine even brighter.
The Owners
Founder & PR Lead
A seasoned publicist with a deep understanding of luxury markets and HNW audiences, Emily leads Mugsy’s narrative and positioning strategy, ensuring every client shows up with intention and authority.
Creative Director & AI Strategist
Blending creative direction with emerging technology, Ryan designs how brands translate into modern discovery, where storytelling meets search.
Öykü Şentürk Project Manager & Account Executive 
Jayna Bredenberg Account Manager 
Leah Arluk Event Coordinator 
Al Montag Advertising Strategist Let’s talk
Your story deserves the spotlight. Let’s put it there.
Tell us what you’re working on and what you want to happen. It goes straight to Emily, not into a queue.
info@mugsypr.comSent
She reads every message herself and will be in touch. If it’s time-sensitive, email us and say so. info@mugsypr.com
