Create success for your brand!
MUGSY PResents
Emily Taffel-Cohen, Founder and CEO of Mugsy PR, is available to present a keynote or hands-on workshop at your next conference, training meeting or event. Audiences will leave with skills they can use to effectively navigate the media landscape, succeed in the social media era, attract and retain customers, increase engagement with their brand, and create strategies to increase visibility and overall ROI.
Emily speaks on a variety of topics that appeal to entrepreneurs, non-profits, international corporations and all groups large and small. She will share her expertise, the challenges she has faced and the tactics the Mugsy PR team employs to create ongoing success for clients. With over 20 years in the industry, Emily is an inspiring presenter who will share practical skills that can be immediately implemented to see results. She has shared her dynamic and practical expertise with thousands of people in South Florida where she is based and throughout the country for organizations such as Ignite Miami, Association for Women in Communications, Jewish Women’s Foundation of Palm Beach County, University of Miami and more and at events like Social Con, Biz Bash Live, Social Media Summit, Social Media Day South Florida, PR for a Day and many more.
Mugsy’s entertaining and educational presentation topics include:
- Managing the Media Landscape – How to meet, greet, pitch and be LOVED by the media
- So You Got a Media Hit….Now What? How to extend visibility for your brand
- Social with Soul – Stay authentic and keep social media from feeling soul sucking
- Social Success – Ten Tips guaranteed to improve your social media conversions
- New Views – How-to define and attract untapped markets
- Getting Handsy – The importance of experiential marketing in your publicity mix
- Experiential Marketing for a New Generation – What to do when your audience is already bored before showing up
- Let’s Get Personal – Step-by-step workshop on building your personal brand
Additional presentations can be customized to your team’s needs, your specific industry and personalized for your brand.
Speaking / Keynote Topics
45 minutes with a 15 minute Q&A.
- Ten Ways to Boost Business with Social Media Before Leaving Work Today
- Digital Marketing for Seniors – High Tech Concepts for a Low Tech Audience
- Experiential Marketing for Millennials – What to do when your Audience is Already Bored Before Showing Up?
- Experiences Over Extravagances – Making the Right Marketing Choices for Your Attendees / Audiences
- Events vs. Experiences – What is the difference and which is right for success?
Seminars
Our seminars are 2 hours.
(1.5 hours of interactive information and .5 hour for Q&A and industry specific help)
- Ten Ways to Boost Business with Social Media Before Leaving Work Today
- Digital Marketing for Seniors – High Tech Concepts for a Low Tech Audience
- Experiential Marketing for Millennials – What to do when your Audience is Already Bored Before Showing Up?
- Experiences Over Extravagances – Making the Right Marketing Choices for Your Attendees / Audiences
- Events vs. Experiences – What is the difference and which is right for success?
Interactice Workshops
1-day Social Media and PR Workshop
**Mugsy PR’s Social Media Showdown (4 hours) – learn how to use social media to benefit your business in a 4 hour epic extravaganza of fun. We integrate scavenger hunt clues, obstacle courses and oddball tasks to teach attendees the best ways to use new social media platforms, business boosting techniques and to build a new brand strategy. Offered in beginner, intermediate and expert skill levels this is a perfect seminar for all groups – and it promotes team building, communication and solid social media skills for all.
Understanding the Media (4 hours) – Discussion on the landscape of current media both in print, broadcast and digital. Tips and techniques for pitching the media, how to use editorial calendars, become a media go-to for expertise and how to create the perfect pitch. This workshop is interactive and we will review and help to edit pitches and help build story lines for your business / clients.
2-Day Strategy-Building Workshops
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- Up to 10 employees / attendees for a hands-on brand building workshop
- Day 1: Tips, techniques and case studies (custom to your brand) on building visibility, conversions and ROI/ROE (1.5 hours) with a 20 minute Q&A and “homework” for attendees to work on for day 2.
- Day 2: Booking according to your team’s schedule, we will have 30-45 minute sessions with each attendee for one-on-one discussions on how to integrate the tools, strategies and concepts discussed in day 1 to create a full strategy plan to reach your brand goals
On day 2 we book according to schedules to have 30-45 min. sessions with each attendee (up to 10 people) one-on-one to discuss how to integrate the tools, strategies and concepts discussed on day 1 into their own business marketing and promotional strategies.
Training Sessions
- Change to: Industry specific workshops developed for YOU
- We have created 1-hour training sessions for groups and organizations that may not have the budget for our full-scale workshops.
- Learn the top ten ways to promote your brand on social media, in the press, through events and experiences and more.
- We’ve developed sessions for yacht brokers, real estate agents/brokers, Instagram/online influencers, performers, artists, musicians and more.
To learn more, please email us at info@mugsypr.com