Take your customers on a journey. Tell your narrative. Help shape theirs.

Make your brand experience an


Success happens when consumers are connected to your brand.

When they “feel seen” and have their voices heard. When they’re inspired, empowered, entertained and engaged. They want to become the best version of themselves. To be part of a moment…or a movement.

When they love the experience, you’ll experience the love.

Make it Fun

Make it Unique

Make it Famous

Make it Impactful

What IS a brand experience?

It is the journey that a current or potential customer/client will take as they interact with your brand. It encompasses everything, from the physical to the digital, that can enhance the relationship between people and brands, including marketing, communications, partnerships, events, experiential campaigns, business processes, apps and technology, and a heck of a lot more.

It is through these experiences that customers build an emotional connection and become your loyal advocate, a.k.a. your brand’s biggest fan. They engage, they buy, they post and tell their friends…and they come back for more!

Creative thinking is the competitive edge that turns transactions into something transformational.

Brands have to be able to reinvent, experiment, strategically take risks, stay authentic, forge connections, and keep consumers interested while doing so. Our team can help you:

Assess critical decisions with a new perspective

Clarify your messaging to align with the right audience

Anticipate consumer trends and customer needs

Identify content that drives engagement and triggers purchases

Surprise and delight consumers through the entire brand experience

Strategize for future potential and new opportunities

Are you ready to take your brand on its next adventure?


What we do best


is a spectacular word, meaning the capacity for creative thought or imagination.

(it’s a real word too – we didn’t even make it up!)

On the broadest scale, that’s what we do best at Mugsy.

We expand your team’s ability to explore the ideaphoria about your brand, and use that to develop marketing strategies and build a passion-driven, authentic, and thoroughly engaging consumer experience.

How we do this is through a delicate mix of technology, trend casting, eclectic experiences, disruptive innovations, proven strategies, analytical insights, a lot of coffee, and a dash of “Mugsy flair”.

We work with business owners, entrepreneurs, agencies, and in-house marketing and communications teams and walk them through our process of using creative thinking to solve your most complicated business problems and encourage innovation and change.
We call ourselves the Magical Mugsy Machine.

(And yes, that is a Scooby Doo reference, but sadly no, we don’t have a van…yet.)

Our expertise spans far and wide, and all of our packages are custom to our clients, however our core services include:

Brand Analysis

Brand Identity Building

Brand Integration & Partnerships

Brand Messaging & Copywriting

Brand Strategy & Creative Asset Formation

Community Awareness Campaign Creation

Content Based Storytelling

Creativity Coaching

Digital Marketing Strategy

Experiential Marketing & Event Concepts

Innovative Organizational Processes

Media Campaign Development & Implementation

Photography & Videography

Photoshoot Concepts & Styling

Visual & Verbal Identity Shaping

Web Experiences & App Integration

Creative thinking is the competitive edge that turns transactions into something transformational.

What we do at Mugsy according to the people closest to us…

“You make people famous on YouTube and Facebook and stuff”

—Ryan’s 9 year old

“Help people grow their businesses by getting them noticed in any way possible…and you’re very busy doing it because we don’t see you enough.”

—Beth’s Mom

“Tell brands what to do to look good, sound good, stand out and make money. ”

—Sam’s Best Friend

“Make us money.”

—Mugsy client, Driftwood Beach Club

“What I like to say we do is ‘let the sunshine in’! We help clients find their ‘sunbeams’ – the ideas that breakthrough and illuminate the solutions to their brand experience challenges.”

—Our Founder, Emily Taffel

About Mugsy

Who we are

Some Fast Facts About Our Team

The Mugsy team has 75+ years of combined award-winning experience in public relations, marketing, copywriting, digital design, retail & lifestyle photography, creative concepting and brand consulting.
We are proudly woman-owned!

We are a fully virtual firm and have been long before the pandemic. Our team lives the digital nomad life from across the U.S. and also Peru!

Our team even has an on-staff magician to remind us all the time that truly nothing is impossible if you simply look at things from another perspective.

We have worked with everyone from local performers and small start-ups to international brands, and once even outranked Justin Bieber and Beyonce on YouTube with client content*.

Our work has led to national and international coverage and millions of digital conversations and impressions. We love a good trend piece – especially when we help a client start the trend!

Mugsy was a childhood nickname given to founder Emily Taffel by her dad because he loved old gangster movies and Looney Tunes and she used to mug for the camera as a kid (she still does!).

We don’t have an inauthentic bone in our bodies. We are REAL people with REAL lives and REAL interest. So are you. And so are your potential clients and consumers. We don’t believe in bells and whistles and robotic “corporate speak”. We deliver unique, relatable campaigns that connect with human beings and create interactive, loyal brand fans for life.

Mugsy Leadership


Emily founded Mugsy at the end of 2013 in the pursuit of a more expansive experience for clients looking to build something authentic for their brand. What she launched as a media focused boutique PR and marketing firm has developed into an award-winning consumer focused brand experience & creative consulting agency with clients across the globe feeling that “Mugsy magic”.


Ryan joined Mugsy in 2013 as a graphic designer and quickly became the Creative Director the team didn’t know they needed, but desperately did.

Mugsy’s leader in all things visual and creative, Ryan is an expert at translating client needs, integrating branding strategies into websites, photos & designs, and in developing innovative content and concepts for clients in a multitude of industries.

Our Mission

Let’s Get Lost Together

It’s no longer enough to just step outside the comfort zone. Today you need to go so far you lose the zone completely. It’s unzoned territory.

At Mugsy, we believe those are the best spots. The ones that don’t exist on the map. The special hidden gems you only find when you get lost along the way to your destination, and once you’re there, you realize you weren’t lost. You just needed to pay more attention to the journey. THIS was where you NEEDED to be.

Our mission is to go off the map to find the secret paths of success that will humanize and revolutionize the brand experience for our clients.

Our Work


We have had the honor of working with the most amazing group of clients in the world – from global entertainment brands to local performers, indie shops to nationally known retail companies, and from luxury lifestyle experiences to nonprofits helping those less fortunate.

Our roster has been as eclectic as our skill set!