Captain Kelly Gordon
How We Positioned a Superyacht Captain as an Industry Voice
Turning expertise into visibility. And visibility into authority.
The Client
Captain Kelly Gordon
Superyacht Captain, Speaker, Founder of Yachtie Minds Matter
The Challenge
Kelly had an incredible story and career, but like many experts, her visibility wasn't fully aligned with her impact. We needed to create strong real-world authority with a growing audience.
The Opportunity
Position Kelly not just as a captain, but as the top thought leader on leadership, crew wellbeing and mental health in yachting.
Our Approach
- 01
Narrative Positioning
- We refined her story into clear, repeatable themes
- Leadership at sea
- Mental health advocacy
- Crew-first culture
- 02
Visibility PR
- Secured media opportunities and speaking placements
- Positioned her for panels (PBIBS, mental health conversations, etc.)
- Developed article and pitch angles aligned with authority
- 03
AI Search Presence
- Structured content around "ask-based" topics
- Reinforced consistent messaging across platforms
- Built recognizable authority signals tied to her niche
- 04
Content Strategy
- Created recurring content formats
- Strengthened her voice as both expert and educator
- Increased consistency in how she shows up online
The Results
- Launch of Yachtie Minds Matter as a new charity within the mental health space
- Improved discoverability in industry conversations
The Impact
Kelly is no longer just part of the industry. She is helping shape the conversation. Her visibility now reflects her expertise, and continues to grow with it.
Key Shift: From “experienced captain” → recognized voice in the industry.