The Power of Periscope: How Do You Use It?

by Jul 21, 2015

Periscope has been around since March, yet many social media enthusiasts are just recently playing around with it and testing it – both personally and for their clients.


If you’re new to Periscope, it’s a Twitter-based video streaming platform. You can watch everything from your friend’s live-streaming roadtrip from Miami up to New York or even live streaming a conference – like Florida Social Con for instance!


Personally, I have just started using it to document my kitchen redesign – that we’re doing ourselves with the help of my experienced father. HOWEVER, I see a ton of possibilities to build brand awareness for Mugsy PR clients using this live video streaming app.


The possibilities are endless:

Live Q&A video sessions

How-To videos for your customers

Loyalty building videos offering specials

Behind the scenes videos showcasing  specific product/talent features




The important thing to remember is that this is a social media platform. Be social. Utilize your best practices when it comes to your other social media platforms. Get creative. Pay attention and acknowledge your followers.

Have you tried Periscope? What do you like best about it?