The News Blues

No one ever said that working in PR was going to be easy. As a matter of fact, it has been listed as one of the most stressful jobs to have. We live on no sleep, consistent pressure to produce for our clients, and a ton of coffee (or in Sarah’s case, water and...

What We Can Not Guarantee

PR is tricky. We are sales people, but we do not sell product, we sell stories and words. In today’s media environment, there is a limited demand for words. Newspapers are getting smaller, magazines thinner, TV news shorter and filled with hard hitting news and...

Bringing YOU To Your Branding

When I first started Mugsy, I wanted it to be a representation of who I was and what I loved. That was how we ended up with a PR firm that is professional with a cheeky edge and a bit of a vintage feel (with a healthy dose of pink of course). When we work with...

Fill In The Blank: A Few Favorite Things

Sometimes what is on the “Mind of Mugsy” is YOU. We want to know what you like, listen to, enjoy doing and all of that good stuff. Yeah, yeah, don’t get a big head about it 😉 – just fill in the blanks in your comments below and let us know...

Social Media Sensitivity

Over the last two and a half years, we have had several moments where we needed to reflect upon what to post on social media based on the sensitivity of a current event or even a personal issue. Sometimes it is a matter of what to share or not to share (the death of a...