The Waiting Game

The research is done. The pitch is created. The email is sent….and now we wait. I am pretty certain that PR folks are the most patient people on the planet. We are at least in line with preschool teachers and clergy, right? I mean, imagine the feeling you get...

Duck Army Invades YouTube

This week, this “Duck Army” video went viral: Then the mash-ups began, from Taylor Swift to Duck Tales to Lost to Adele and more: Makes you wonder what exactly it is that catches online attention these days. As a marketer, how do you explain these...

Social Media Sensitivity

Over the last two and a half years, we have had several moments where we needed to reflect upon what to post on social media based on the sensitivity of a current event or even a personal issue. Sometimes it is a matter of what to share or not to share (the death of a...

Atlanta here we come!

Very excited to announce that we have been asked to speak on social media’s impact on public relations at the 2015 PR Related PR Summit on October 10th. So many of our client events take us to the west coast and we are excited to be hitting GA again. We...